THE ROLES OF MIDDLEMEN IN THE CHANNELS OF DISTRIBUTION (A CASE STUDY OF TROPICAL VENTURE, ENUGU)

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ABSTRACT

This project work titled the “Role of middlemen in channel of distribution” an important element in the marketing mix of any form, is the system of marketing channels through which products and services are distributed to the final consumers or ultimate users. A marketing channel is a loosely connected system comprising of a manufacturer, middlemen and the ultimate users. Wholesalers and retailers are the functional middlemen for manufacturers.

The writer described the problem under study and the relative importance of the study. There is also the destination of channels of distribution and that of middlemen who are involved in the distribution of goods and service to their place of use. It is seen here that channel of decisions is very vital to a form and to some extent determines the success of a product in its life time.

The functions of middlemen was also discussed below, their importance in Nigerian economy and also the problems associated with them.

Importance fund were signed not to enable conclusions and recommendation to be drawn. With light of finding, recommendations were made, that is instead of the middlemen being eliminated from the channels of distribution, their functions should be improved. However it is the research hope that if the recommendation made property implemental, the user will have a smile on their face.

TABLE OF CONTENT

Title pageii

Approval pageiii

Dedicationiv

Acknowledgementv

Abstractvi

Table of contentviii

CHAPTER ONE

1.0Introduction1

1.1General background to the subject matter1

1.2Problems associated with the subject matter3

1.3Problem(s) that the study will be concerned with 5

1.4The importance of studying the area6

1.5Definition of importance terms7

Reference8

CHAPTER TWO

2.0Literature review9

2.1The origin of the subject area9

2.2Schools of thought within the subject area13

2.3The school of thought relevant to the problem of study20

2.4Different methods of studying the problem22

2.5Summary24

References25

CHAPTER THREE

3.0Conclusion26

3.1Data Presentation [highlights of the study]26

3.2Analysis of the data31

3.3Recommendation 34

3.4Conclusion35

3.5Reference36

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THE ROLES OF MIDDLEMEN IN THE CHANNELS OF DISTRIBUTION (A CASE STUDY OF TROPICAL VENTURE, ENUGU)

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