The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State

ABSTRACT

The study is a descriptive survey designed to examine sales promotion management and organizational performance.

A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size.

A test and retest method was used to determine the reliability of the questionnaire items.

Report Access / View File

Overall Rating

0

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

APA

Adeniji, A. (2018). The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State. Afribary. Retrieved from https://tracking.afribary.com/works/the-sales-promotion-management-and-organizational-performance-85

MLA 8th

Adeniji, Adewale "The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State" Afribary. Afribary, 29 Jan. 2018, https://tracking.afribary.com/works/the-sales-promotion-management-and-organizational-performance-85. Accessed 18 Nov. 2024.

MLA7

Adeniji, Adewale . "The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State". Afribary, Afribary, 29 Jan. 2018. Web. 18 Nov. 2024. < https://tracking.afribary.com/works/the-sales-promotion-management-and-organizational-performance-85 >.

Chicago

Adeniji, Adewale . "The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State" Afribary (2018). Accessed November 18, 2024. https://tracking.afribary.com/works/the-sales-promotion-management-and-organizational-performance-85

The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State

0

Document Details

Related Works