The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State

ABSTRACT 

The study is a descriptive survey designed to examine sales promotion management and organizational performance. 
A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size.
A test and retest method was used to determine the reliability of the questionnaire items.