The sales promotion management and organizational performance. A case study of Guinness Nigeria Plc Benin City, Edo State

ABSTRACT

The study is a descriptive survey designed to examine sales promotion management and organizational performance.

A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size.

A test and retest method was used to determine the reliability of the questionnaire items.

Subscribe to access this work and thousands more

Subscribe & Access