Abstract. This study assessed the effect of demographic variables on the purchase of fashion related products using students of Abia State University, Uturu as the case study. A total of 100 respondents were investigated using the cross-sectional survey research method of data collection. Data generated werepresented in tables and charts for fast interpretation;analyzed by the use of simple percentages and tested using the Simple Regression Analysis with SPSS version20 applied. The study fou...
Abstract This study assessed the role of consumer protection agencies on the consumer in Nigeria using the people living in Aba. A total of 105 respondents were investigated using the cross-sectional survey research method of data collection.Data generated were presented in tables and charts for fast interpretation; analyzed by the use of simple percentages and tested using the students' t-test Analysis with SPSS version 20 applied. Although several consumer protection agencies exist, th...
Abstract This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that there is a high correlation between the product pricing and the buying behaviour of con...
Abstract This study investigated the effect of psychological variables on the purchase of fashion related products using fashion consumers in Anambra and Imo States. A total of 145 respondents were studied. Stated hypotheses were tested using the Ordinary Least Square (OLS) involving the Ordinal Multiple Regression Analysis using Findings revealed among others thatmost respondents have moderate fashion consciousness. That is, they try to moderate their care for fashion products. Fitting was...
Abstract This study investigated the impact of new product development on the performance of an organization using Grand Malt, which is a product of SABMiller situated at Onitsha in Anambra State as a case study. A total of 100 respondents were investigated using the cross-sectional survey research methodof data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that new product de...
