Management is diversified; and its requirement is in all we do in life. Management involves a group of people whose activities is to direct the efforts and activities of other people. - Mary Parcker Follet. On a larger platform, management covers Production, Marketing, Finance and Human Resources. This work aim(s) is to trace management from traditional management to Strategic management.
This module is geared towards unveiling the elements that causes international marketers to succeed, and how investors can develop strategies and special marketing mix in the international market arena, which can in return give them a huge market-share. The module also addresses the issue of cultures of the world and how they are related to customer purchasing behaviour. Not leaving behind the legal issues that are involved in the international market, and how foreigners can access justi...
It was Peter Drucker that said: “The problem of the bottle is also at the top where it is small” once the top of the bottle is opened, one can gain access to the content. The study of leadership and motivation is both research and practical skills encompassing the ability of an individual, organization to lead or guide other individuals, team, or the entire organization successfully. These represent ideas and principles that explain how power is acquired, and the dealings that occasioned ...
Introduction to Marketing Management and how to engage into international markets.
