Abstract Great Suppliers theory “states that there are six types of offers that permanently exist in all markets and their count of existence is not affected by factors.” The Six Types of Offers : 1. Alternative : An offer which aims to provide better product than those which are available by creating a different segment of customers . 2. Twin brothers : An offer which aims to provide Identical products to the same as available in market to cover the gap and to serve a large populatio...
“Branding and consumer buying behaviour are positively correlated (Muhammad & Iqbal, 2014). Emotional loyalty is considered as optimistically influencing emotional brands towards customers (Jawahar and Maheswari, 2009). The value premium generation of the brand and effusion do get effected by the association of parent brand and brand extension. Concluded value trade off experienced from the parent brand is discovered to be effectively connected effusion towards brand extension. Mu...
Abstract The term ocean strategy as introduced by the authors Renee Mauborgne & W. Chan Kim of the very famous research paper as well as book published Blue ocean strategy [1], where the term ocean means market and the strategy in reference of being blue focuses on creating a very new segment which is yet to be developed as a full fledge market and termed the other industrial strategies to be as red ocean strategies. Excessive exploitation of existing demands by making a better offer to...
Abstract: To be fortunate, companies must find strategies to always remain ahead of the competition. There is no easy way to beat your opponents. All markets have competition. Smarter businesses always try to mitigate the impact of competition in order to increase market share. Competition isn‟t always a bad news, as it may sometimes drive innovation, prompt companies to improve efficiency of the product items, improve product range or sometimes even compel operators to offer quality prod...
