ABSTRCAT
This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods.
In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of our revenue. These give up about 80% of Nigeria total revenue worried about the trend the federal government in 1988 established the Nigeria Export Promotion Council and charged it with the task of reversion the trend. Sad enough there is little or no improvement in the effort. This situation thus promoted the researcher to critically appraise the strategies of NEPC in the export of Nigeria goods.
The study attempted to examine the managerial input of NEPC and to critically appraise their promotion strategies and practices geared towards the export of Nigeria goods. This prompted the appraisal in the resources, the fundamental activities of Nigeria export promotion council. This was necessary because the councils success is determine by the level of foreign earning from the non-oil proceeds.
The study reviewed NEPC achievements and failures since inception in 1988 with a view to areas that lacked proper attention so that ultimately, Nigeria can once again rely on proceeds from the non-oil sector of her economy.
A good number of recommendations were made as a result of this study. This great goal of increased foreign revenue from non-oil proceeds as a result of increase efficiency would have been achieved as a result of recommendation proffered in this study.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.0Introduction/background of the study
1.1Brief History of the company under study
1.2Statement of the problem
1.3Onjective of the study
1.4Hypothesis formulation
1.5Significance of the study
1.6Scope of the study
1.7Definition of terms
CHAPTER TWO
2.1Overview of Export
2.2Meaning of Export promotion
2.3The objective of Export promotion in international marketing.
2.4The need of Nigeria Export promotion council
2.5The structure of Exportable non-oil products
2.6The establishment of Nigeria Export promotion council
CHAPTER THREE
3.0Research design and methodology
3.1Sources of data
3.2Population of study
3.3Determination of sample size
3.4Sampling technique
3.5Research instrument used
3.6Method of questionnaire Administration
3.7Test statistics used.
CHAPTER FOUR
4.0Data presentation and analysis and interpretation
4.1Presentation and interpretation of data
4.2Test of hypothesis
CHAPTER FIVE
5.0Summary of findings, Recommendation and conclusion
5.1Summary of findings
5.2Recommendations
5.3Conclusion.