ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE)

 ABSTRACT
This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters in order to present a coherent work. Chapter one focuses on background of study, Statement of Problem, Purpose of Study. Chapter two focuses on Literature Review and Theoretical Framework. Chapter three focuses on Research Methodology, method and Procedures used in the study. Chapter four deals on Data Presentation and Analysis, while chapter five deals on Summary, Conclusion and Recommendations. What the researcher has in mind is to find out the best channel for advertising. The study proved that Daily Sun Newspaper is more effective in advertising than Newswatch Magazine.

Title page                                             i
Declaration                                          ii
Certification                                         iii
Dedication                                           iv
Acknowledgement                               v
Table of contents                                vi
Abstract                                              ix

CHAPTER ONE
INTRODUCTION                            
1.1    Background of the  study            1
1.2    Statement of problems                 8
1.3    Objective of study                        9
1.4    Research questions                     9
1.5    Significance of  study                   10
1.6    Scope of the study                       11
1.7    Limitation of study                        11
1.8    Definition  of terms                       11