Advertising Strategy in a Competitive Business Environment. (A Case Study of Nigerian Bottling Company Plc Ibadan Plant)

Table of content

Chapter one

1.1.  Introduction

1.2.  general statement of problem

1.3.  objective of the study

1.4.  significance of the study

1.5.  scope of the study and limitation

1.6.  limitation of the study

1.7.  historical background of the case study

1.8.  definition of terms

Chapter two

2.0.  Limitation Review

2.1.  The Role Of Advertising in a environment

2.2.  types of advertising strategies

2.3.  budgeting of advertising expenditure

2.4.  form o0f advertising

2.5.  media for advertising

2.6.  bases for media selection magazine

Chapter three

3.0. Research methodology

3.1. Research population definition

3.2. Research design

3.3. Data collection method

3.4. Method of data analysis and presentation

Chapter four

4.1.  presentation and analysis of data

4.2.  the soft drinks in Nigeria and NBC’s market share

4.3.  the rational for advertising in Nigeria bottling company

4.4.  the advertising strategy adopted by Nigeria bottling company

4.5.  the effect of strategy on Nigeria bottling company performance

4.6.  advertising problem of Nigeria bottling company

Chapter five

1.0.  summary of finding

1.1.  conclusion

1.2.  recommendation

CHAPTER ONE

1.1          INTRODUCTION

It is important when discussing advertising to be fully aware of what advertising is all about. Advertising definition are as numerous as the number of advertisements available in the mass median but there is yet to be a universally accepted definition. Advertisement is seen daily on television, newspapers, magazine, radio, posters e.t.c. It the question “What is advertisement? I asked, the common commercial seen or heard readily comes to mind. But there is much more to advertising that exists and experienced by every one.

          It could mean different things to different people. To some, advertising is a profession, a business tool to many and a form of communication to almost every one. And like communication advertising is either good or bad. It is amusing, entertaining, useful, boring, wasteful deceptive an intrusion, silly, or a necessity. There are as many perspectives to advertising as there are individuals. For it is the gains or losses from it that shade individuals perception. These who gain from advertising would always control its virtues many definitions to be given while those who have nothing to gain from it would surely hold negative views about it.