APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES

ABSTRACT
This research project is very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried to find out how the application of marketing concept helped in motivation the users of the beauty salons compared to others that knew nothing or little about marketing concept and its application. The researcher limited the scope of the study to the users of these salons at new haven independence layout and G.R.A Enugu. The work specially addressed the following issues: determine the level of the application of marketing concept by magic fingers beauty home and ultimate beauty salon. To determine the quality of services rendered by magic fingers beauty home and ultimate beauty salon. To determine the level of disparity in terms of consumers satisfaction with services rendered by magic fingers beauty home and ultimate beauty salon. To ascertain the services provided by ultimate hair dressing salon. To ascertain the degree of consumer satisfaction with the current state of beauty salons in Enugu metropolis. To ensure successful completion of this work, the researcher used some research instrument which includes questionnaires oral interview and personal observation for data collection, the relevant data were collected from respondents, which comprises of the users of the beauty homes? Data interpretation and analysis were done putting into consideration the following: age, Reaction of new hair styles and latest beauty treatment. Reasons for choice of services providers, salons preferred and reason in percent age. Finally, it was found out that: the salon or beauty home that adopted marketing concept does better than the one that ignores the concept. Customers feed more comfortable to patronize beauty homes that adopt the marketing concept. The researcher further discovered that salons that are ignorant of the marketing concept record a very high degree of low patronage. So putting the customer first and seeing him as the king pays better in business.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Table of contents
CHAPTER ONE
INTRODUCTION
1.1 background of  the study
1.2 statement of problems
1.3 objectives of the study
1.4 hypothesis
1.5 significance of the study
1.6 scope of the study
1.7 limitations of the study
1.8 definition of terms
CHAPTER TWO
2.0 LITERATURE REVIEWS
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 personal interview
3.2 personal observations
3.3 population of the study
3.4 sample determination and selection
3.5 research procedures
CHAPTER FOUR
4.0 PRESENTATION ANALYSIS AND INTERPRETATION OF DATA
CHAPTER FIVE
5.0 Summary of the Findings
5.1 Conclusion
5.3 Recommendations