Effect of Fringe Benefit on Sales Force Productivity in an Organization (A Case Study of Cadbury Nigeria Plc)

ABSTRACT

          The effect of fringe benefits on sales force productivity in an organization (A case study of Cadbury Nigeria Plc). The research work covered by various aspect of fringe benefit on sales force productivity.

          The various factors affecting benefits requirements were discussed. Chapter one entails the introductory aspect of research topic. Also the purpose and scope of study or highlighted including the historical background of the study.

          Attempt were made to highlight the various concept and theories of fringe benefit in an organization . the  concept and the study were identified. The research methodology employed for the study, the research instrument use in obtaining the information and the analysis of the data were discussed. The result and discussion of research study conducted and the importance of the study on the company were analyzed recommendations were made on the improvement of the company. For effective management should lay down dear guidelines and procedures on how to effect fringe benefits in an organization.

TABLE OF CONTENTS

TITLE PAGE

DEDICATION

CERTIFICATION

ABSTRACT

ACKNOWLEDGEMENT

CHAPTER ONE

1.1           Background of the Study

1.2           Statement of the Problem

1.3           Aim and Objectives of the Study

1.4           Significance of the Study

1.5           Scope of the Study

1.6           Limitation and Constants of the Study

CHAPTER TWO

2.0     Literature Review

2.1     Introduction

2.2     Motivation of Sales Force

2.3     Remuneration of Sales Force

2.4     Factor that Affects Choice of Remuneration

2.5     Fringe Benefit

2.6     Other Forms of Motivation

2.7     Managing Productivity

2.8     Performance Analysis

2.9     Effective Organization Arrangement

CHAPTER THREE

3.1     Research Design

3.2     Method of Data Collection

3.3     Population and Sample Size

3.4     Method of Data Presentation and Analysis Technique

CHAPTER FOUR

4.1     Brief History of the Case Study

4.2     Data Presentation and Analysis

4.3     Statement of Research Hypothesis

CHAPTER FIVE

5.0     Summary, Conclusion and Recommendations

5.1     Introduction

5.2     Summary of Finding

5.3     Conclusion

5.4     Recommendations