1. Introduction 4 2. Theoretical Framework 2.1. Television Commercials 8 2.2. Attitude 10 2.3. Different Types of Commercial Background Music 11 2.4. Elaboration Likelihood Model and Theory of Musical Fit 12 3. Problem Statement 3.1. Research Question and Sub-Questions 18 3.2. Purpose and Relevance of the Research 19 4. Methodology 20 5. Literature Review and Analysis 5.1. General Consumer Attitudes Towards Television Commercials 21 5.2. Influence of Background Music in TV Commercial on Consu...
Costume and makeup is an interpretative tool in drama that enhances, describe the actor’s appearance during a performance. The use of costume and makeup is dictated by the directorial concept. Choices of costumes are usually to add aesthetic value to the actor’s role. The role of the costume is to design characters. Usually, the costumes are designed to denote characters occupation, mood, status, religion and political traits. When costumes are designed, designers bear in mind the aesthet...
The study focuses on the use of costume and make-up as variable tools for promoting culture and tourism, a case study of Nigerian home videos. It is believed that people have only one function and importance of the home videos as a means of entertainment and relaxation. The study looked at another importance of home videos in promoting our culture and tourism. It aimed at enlightening the public on the role the home videos in transmitting our cultural values as well as serving as means throug...