Abstract Translation of prose falls under “literary translation” that involves these other genres: poetry and drama. In literary translation enough works have not actually been done in prose, drama and poetry. In translating these genres, a lot of problems are usually encountered. This work is therefore aimed at examining these problems and highlighting some cultural elements in the text. This could not be done in isolation and for this reason, the text, Eze Goes to School by Onuora Nzekw...
ABSTRACT Literary translation, which is our major focus, implies the translation of all genres of literature which include prose, drama and poetry. Literary translation has to do with translating texts written in a literary language which are highly connotative and subjective, abound in ambiguities, homonyms and arbitrariness, as distinct from the language of science or that of administration which is denotative and direct. Literary translation may as such be said to have the greatest number ...
ABSTRACT Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are different kinds of advertising but this research work will focus on retail advertising. This work examines the meaning and features of advertising and by using the descriptive approach. Audio tapes were collected from sel...
Abstract Translation as a vehicle for effective communication has contributed in so many ways in education, information dissemination, cultural transfer, etcetera. However, in the rural area where majority are not literate in the use of English language, translation seems not to have been effectively utilized as government communicates to the teeming population there mainly in the English language, which is the country’s official language. As a result, there is a total breakdown in communi...
Computer Assisted Language Learning (CALL) has been proven by literature to be of immense benefit to the teaching and learning of language at all levels of education. However, it is interesting that university language academics seem to have a negative attitude towards CALL. The aim of this study, therefore, is to design a conceptually sound model of the factors that affect the attitudes of language academics towards Computer Assisted Language Learning Tool for African Indigenous Langua...
Researchers on reading have come up with different views on reading. According to Widdowson (1979) reading is an interactive process that goes on between the reader and the text, resulting incomprehension. Reading is therefore seen as the combination of textual information with the information the reader brings to the text resulting to the comprehension of the text. Anderson (2000) notes out that reading is a mental process, not getting from print but engaging the reader‘s mind to decode me...