ABSTRACT This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and exhibition) in creating awareness of a brand to consumers or public. It was discovered that these marketing communication mix including publicity played a...
ABSTRACT It was conceived through this research the objectives, functions and the problem face by the Central Bank of Nigeria in carrying out its stabilization role in the economy of Nigeria will be properly addressed. he aim of the study is to investigate and ascertains how effectively the Central BANK OF Nigeria is carrying out heir stabilization role on the Nigeria economy through its various monetary and fiscal policies. The researchers found out that monetary policy is a policy employe...
INTRODUCTION 1.1BACKGROUND OF THE STUDYThis study is an attempt to know the ways in which sources and uses of funds in cooperative business enterprises of Nigeria situation. Both governmental and non governmental have driven financial sustainability and integrated community development among funds in Nigeria. in the process the study examined the extent to which sources and uses of funds in cooperative business enterprises have resulted in an economic, social and political empowerment. ...
ABSTRACT This study is undertaken to examine the reasons and problem associated with the premature winding .up or dissolution or liquidation of co-operative s society in Nigeria which has had a lot of effects from one region or state depending on the nature of things. With particular interest and reference based on Nigeria with a case study of Enugu North Local Government Area. The researcher based the objectives on trying to create and understand what co-operative enterprises, frame and ...
ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried to find out how the application of marketing concept helped in motivating the users of the beauty salons compared to others that knew noth...
ABSTRACT This study was conducted to find out the study of the effect of managers leadership style on the secretary’s productivity. In order to do this the following research question were used. a.Does leadership styles effect secretary’s productivity b.Is the leadership style adopted by your office manager contributing to the achievement of the organizations goals and objectives. c.Does the office manager consider the feelings of his subordinates before taking his decisions? Questionnair...
ABSTRACT Banks occupy the most strategic point in the financial system may the economy. For a total of thirteen banks that something in definitely not going on correctly. Certain questions have been asked, solution proffered and prospects for the future explained but none of them seems to have solved the problem. This study is not antagonistic of any other. Rather it is complementary. Other works have been used there and duly acknowledged but everything is with intent to find a lasting soluti...
INTRODUCTION A country must invest to build up productive capacity for growth to occur. It is this capacity that determines the level of output of goods and services in the economy. If investment which represents the net increase in an economy’s’ capital stock, leads to growth then there is relationship between capital accumulation and economic growth when sustain growth has occurred. It is expected that over time with appropriate policies that allow for more equitable distribution of inc...
INTRODUCTION 1.1BACKGROUND OF THE STUDYThe Commercial Bank System shares a very important characteristic with other members of the financial sector and the rest of the business community; the desire to maximize profits and expand its share of the market. Commercial banks are profit-making enterprises and as such they share with other businesses the same set of expectations concerning the health of the economy.Banks act as financial intermediaries collecting deposits from one group and lendi...
ABSTRACT It is the intention of this study to examine on how unemployment could be reduced through co-operative societies in Awka South Local Government area. This objective of this research work is to bring to the co-operative (societies) in the area of studying on how unemployment could be reduced. I also pointed out the type of unemployment problems that could be encountered. These are normal and transitional unemployment, seasonal unemployment, functional unemployment and structural unemp...
ABSTRACT The functions of the sectary has changed drastically at present due to largely to the the introduction of modern automation in offices. The use of new machines like computers, facsimile, automatic typewriters, word processes etc has generated new business abilities and new job opportunities for secretaries. However, it is also feared that this has posed a lot of challenges to secretaries. Hence the need for this research work which statement of the problems has to do with. 1.To dete...
ABSTRACT Tax policy administration and implementation have been a great problem to the third world countries, which Nigeria is one. This research work, “income tax administration in Abia State, a critical evaluation of the problems and prospects. Thereafter, suggests ways of minimizing the effects of the following problems. Avoidance and evasion of tax, waiting the taxpayers, initial tax payer compliance, resolution of controversies between tax payer and tax officials and collecting o...
ABSTRACT This project concentrates on the study of motivational effects in business organization. With the content of this work, it express or how motivation contributes to the welfare of the workers more especially the Nigeria brewery company Plc. The ways Nigeria brewery company Pls should enhance the condition of their employee. And with a view on the finding of the study, which are stated. 1. That Nigeria brewery company is not giving their workers the opportunity to participate in de...
1.1INTRODUCTION Ever since Nigeria fained her Independence since October 1st 1960, some abundant natural resources was discovered in its earth crust. And it is generally believed that the natural resources of any national ought to be regarded as a blessing unto the nation. And it believed that these natural resources be channeled to the utmost benefit of the citizenry among the abundant natural resources are cool, forest from where five wood is derived, drawrism, and the Nigerian’s present ...
ABSTRACT The theme of the study is an evaluation of leadership style and its effects on employee’s attitude (a case study of Nike Lake Resort Hotel, Enugu). Inadequate information and misconceptions about leadership styles that is appropriate in organizational structure perse have led to several ugly consequences strike actions, creation of informal group etc. In order to achieve the above aims, research questions were used. The findings of the researcher were presented in tabular form...