1.1INTRODUCTION Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured products are not brought to the knowledge of the consuming public. If the consumers and the general public are not informed and educated on the needs a...
ABSTRACT Due to irregularities often encountered in the public enterprises and private establishments, this research project is designed for the study of the internal auditor in stock taking especially as a case study of 7up bottling company plc 9th mile corner Enugu. Internal auditing and stocktaking in recent time has proved to be a hard nut which auditors have not find easy it crack 7up bottling company is an enterprise, whi...
ABSTRACT This project work is based on “the analysis of consumer brand switching behaviours in soft drink market. “A case study of Enugu metropolis” The following are the objectives which the researcher set to accomplish and these are: i. To determine the impact of marketing mix on the consumer brand switching behaviours in soft drink market; ii. To determine the factors that pro...
ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due to the following objectives. •To determine how trade their can help to stimulate marketing produces. •How trade fair can help a company to increased their marketing shares and profi...
ABSTRACT It is now a common knowledge that budgeting plays an invaluable role in our public institutions. However, this administrative tool has hardly been used widely by the institutions and as a result the desired transformation or change which budget would have effected in the society has not been achieved. The researcher used both primary and secondary data sources the primary data included the use of questionnaire, observations and interview to mingle with the staff of ministry of works ...
ABSTRACT Management of road transportation was viewed by the researcher as a sine qua non in the economic whether developed or developing. Transportation management is seen as the engine of an economy. It links producer suppliers, consumers and commuters. But poor ineffective and inefficient road transportation management system have crippled development and the collapse of many economic and social activities which have resulted in dissatisfactory among the customer suited in dissatisfact...
ABSTRACT This study is based on the role OF AUDITING IN controlling of fraud in government establishment with a particular reference of federal pay office Enugu. Based on the poor planning control of an organization finance by the mangers in charge. Which has affected the growth of the parastatals . Therefore it is my intention of find out the role of auditing in government establishment I want ...
ABSTRACT This study deal with the effect of the computer to the accountability. It is carried out to the investigate of the various ways in which computer affect the accountant as professional. Some hypotheses were formulated subject to verification. There are: 1.Computers does not affect on the accounting profession. 2.Computers does not perform task with maximum speed and accuracy that will make the job of the account staff a lot easier,. 3.Computer is not an aid to the accountant. The ...
ABSTRACT This study is a research into the study of the management of void transport in Nigeria (a case study of abc transport company ltd, Enugu. The purpose of the study is to unravel the modus operandi ie the management strategy adopted by the transport companies to off set the problems of in effectiveness and inefficiency with which most transport companies are characterized. It show case the strategy applied by the company to season this workers for better performance in the transpor...
ABSTRACT A profession is a vocation whose practice is founded upon an understanding of the theoretical structure of some departments of learning and upon the capabilities accompanying such as understanding. This understanding and these capabilities are applied to, vital practical affairs of man. The practices of the profession are modified by knowledge of a generalized nature and by the accumulated wisdom and experience of mankind, which serves to correct the vital needs of man considers i...
ABSTRACT This study has as its primary purpose to examine critically the budgeting process and generally effect of budgetary control on the overall performance of Nestled Nigeria Plc. Furthermore, this study is to ascertain the budget and budgetary control as a tool for financial planning and management control of the organization, the intention being to determine whether budgetary control shows the degree by which actual results very from standards. This study also explain some of the fact...
ABSTRACT Decision-making has become a main concern to any organization, and efforts are being made by management to make sure that best decisions are made. Therefore, this study investigates the effectiveness and efficacy of marginal costing as an essential tool for decision-making. To determine this, the fundamental objectives of the study among others are (a)An evaluation of the marginal costing technique towards ascertaining the effeteness and efficiency. (b)Finding out any inhere...
ABSTRACT The topic is examination of the problem and prospect of entrepreneurship development in Anambra state under a case study of Aguata local government area. The purpose of the study is to determined the problem associated with entrepreneurship development, the contribution of entrepreneurship to economic development etc. The scope of the study is base on Aguata local government area, were ...
ABSTRACT Internal auditing is the process of continuous review of financial transaction of a firm in order to ensure that they are working as management’s support or intends. The problem facing the internal auditors includes lack of top management’s support to the internal auditors or in order to carryout their work effectively, lack of independence of the internal auditors and lack of qualified and motivated staff. The objective of the study was to find solution to the problems that ...
ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis. This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth of the candle, that is of what impact or otherwise does sales promotion have no the attitude of consumers in Enugu metropolis and also whether ...