ABSTRACT The research study evaluated the impact of competitive marketing on the performance of multinational and indigenous food and beverage manufacturing companies in Nigeria. The study investigated how these companies utilized marketing orientation and practices, organizational structure and strategy , marketing strategies on acquisition of market shares, usage of marketing mix elements on returns on capital employed, and how the competitive use of these variables influence the perception...
ABSTRACT The purpose of this study is to empirically assess how institutional field and internal organizational process factors determine sustainability reporting based on new institutional theory and legitimacy theory. This study employed longitudinal and survey research design to actualize its objectives. Primary data was collected using questionnaire administered to companies to decipher the importance and performance of factors that determine sustainability reporting in Nigeria. Fi...
ABSTRACT The banking sector is the bedrock of the Nigerian economy, and this industry is known to have contributed in no small measure to the development of the economy. This industry is the enabling hub of national and global payment systems, which facilitates trade transactions within and amongst numerous national, regional and international economic units and by so doing; it enhances commerce, industry and exchange. In performing these various functions in the enabling environment provided...
ABSTRACT Exchange rate crisis occurs when there is a significant currency devaluation. The weakness in the currency can hurt local production in an import dependence nation as well as reduce aggregate demand in the country due to the lower purchasing power that arises due to an exchange rate shock. Thus this study therefore focuses on analyzing the effect of exchange rate crisis on industry sector in Nigeria using time series data gotten from CBN Statistical Bulleting and WDI from 1986...
ABSTRACT This study attempts to establish the relationships that exist between the different variables of organizational climate and job satisfaction among academic staff in some selected private Universities in South-West Nigeria. It also sets to ascertain if those related factors in organizational climate can cause satisfaction among academics thereby impacting on their academic excellence; and to determine if there are differences in the way senior academics and junior academics perceive t...
ABSTRACT This thesis examines the marketing strategies of dominant political parties in Nigeria with focus on 2003 General Elections. The broad objective of the research is to examine whether contemporary political parties in Nigeria are market-oriented organisations; and whether marketing offers a solution to the current democratic challenges in Nigeria. The study employed the survey method of research in which the data required for the study were generated through the instruments of questio...
Abstract The current study investigated the factors that predict organisational citizenship behaviours (OCB) among employees in selected service-oriented organizations. The cross sectional research design was employed in this study. A total of three hundred and fifty-nine (359) employees between the ages of 19 and 59 years old participated in this study. Forty-two percent (42%) of the participants were male; fifty-six percent (56%) were female while the remaining two percent (2%) did n...
TABLE OF CONTENT CHAPTER ONE: INTRODUCTION Pages 1.1 Background of the Study……………………………………………….……… 1 1.2 Statement of the Research Problem……………………………………................. 4 1.3 Research Question……………………………………………........................... 5 1.4 Objectives of the Study……………………………………………………….… 6 1.5 Statement of Research Hypotheses ………………�...
ABSTRACT This study examines the effect of interest rate macrostructure and corporate bond market development on industrial output growth in some selected African economies from 1995-2014, namely Botswana, Cameroon, Cote d’ Ivoire, Egypt, Ghana, Kenya, Mauritius, Morocco, Namibia, Nigeria, South Africa, Tanzania, and Tunisia. In the World industrial output statistics, African economies have consistently ranked least and its pace of industrial output growth has been the least. The lapse i...
ABSTRACT The need for an organization to properly coordinate its marketing communications strategies to achieve a clear, consistent and competitive message about itself and its product has become issue of concern to every result driven firm. The study is aimed at examining the impact of integrated marketing communication on consumers’ patronage of Nigerian beverage products. The objectives of this research among others are to (i) establish the level of understanding and the use of IMC by Ni...
ABSTRACT Innovation reflects the tendency of a firm to enhance, appreciate and acquire new ideas, novelty, experimentation and the creative processes that may result in new products, services or technological processes. This study attempts to examine the impact of innovative distribution strategies on performance of the firms (MNC’s and DE’s) in Lagos industrial areas. The work examined the relationship between the production capacity, market share, possible return on investment, profitab...
TABLES OF CONTENTS tJNTENTS PAGE Cover Page --------------------------------------------------------------------------------------------- I Title Page ------------------------------------------------------------------------------------------------ i i Declaration ---------------------------------------------------------------------------------------------- iii Certification --------------------------------------------------------------------------------------------- iv Dedication ------------...
ABSTRACT This thesis examines the application of Contemporary Marketing Strategies and their impact on agricultural marketing firms performance in South-West Nigeria. The study was carried out on established conceptualised Contemporary Marketing practice comprising of four different approaches - Transaction, Database, Analysis Interactive Mix and Network Marketing. The general objective of the study was to examine the application/adoption of Contemporary Marketing Strategies and the Performan...
ABSTRACT This study examined the effect of board nationality and ethnic diversity on firms’ performance in the Nigeria stock exchange. With the aim of investigating the level of influence ethnic diversity and board nationality would affect firm performance in terms of profitability and growth in a developing economy, the study made use of ROA, ROE and Tobin’s Q for financial measures. The study analysed date from 60 non-financial firms with periodic observations from 2012-2015 usin...
ABSTRACT This study attempts to analyse tax morale and tax compliance in Nigeria. Taxation is one of the most volatile subjects in governance both in the developing and developed nations. Tax refers to a compulsory contribution, imposed by government, and while taxpayers may receive nothing identifiable in return for their contribution, they nevertheless have the benefit of living in a relatively educated, healthy and safe society. The advent of democratic rule in 1999 has put greater press...