Brand communications, the promotion element of the marketing mix is a critical step towards brand awareness creation and value communication which would elicit positive consumer behaviors towards a brand. Integrated Marketing Communications (IMC) as a marketing strategy entails combining promotional tools in a single, coherent and consistent message. It heightens the strategic and tactical power of branding. This study was an analysis of how effective implementation of IMC strategy could impr...
Studies have proven that volatilities in the rates of exchange and interest influence the performance of institutions and the values of their shares. This study investigates empirically the effect of exchange rate and interest rate volatilities on stock prices of f inancial institutions listed on the Ghana Stock Exchange using monthly data spanning the period January 2000 to October 2016. The generalized autoregressive conditional heteroskedastic (GARCH) model is employed for the analysis. Th...
One of the factors that necessitates political stability in Nigeria today is the presence and contributions of the critics, through the virtual and available mediums, where they serve turn to be the mouthpiece for the people, checkmating the activities of the government at various levels. Critics as bethought in this paper, involve analysts, media, professional bodies, practitioners, academics and such like. These critics are chiefly seen to be the frontiers of a better society with regard to...
There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram&Adhikari, 2010; Becker et al., 2009; Dimitriadis& Steven, 2008; Ozgener&Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established that the establishment of a good relationship with clients is the mainstay of having loyal customers that bring much business than non-loyal customers (...
This paper aims at discussing the difficulty of women in the Urhobo area of Delta State. It condemn all traditional practice that are not in line with current stage of development as obselete. It firmly acertian that if all theories put on ground by Marx and Engel are well use , the world would be a better place for women.
ABSTRACT The role of commercial banks in the growth and development of a nation’seconomy cannot be understated. Since commercial banks operations are vitalfor economic advancement, factors that impair its operations will have anegative effect on economic development. Hence, it is important to know thesefactors. Fraud is one of the major causes of problems that face the commercialbanks. Hence, the researcher deemed it imperative to search further into ...
ABSTRACT The main write up of this project is to identify the causes, effects andsolutions to the problem of distress in banking sector of Nigeria economy. The chapter one deals with the introduction which talks about how bankfailure that is inability of a bank to meet its obligations to its customers, ownersand the economy occasioned by fault or weakness in its operation which hadrendered it insolvent and b...
Artificial intelligence (AI) is a relatively new threat to traditional labour market as it is known today. This paper examines the effect of Artificial intelligence use by firms on the Nigerian labour Market. The study obtains data from Workers from across Nigeria as sample, the survey was carried out using Google forms which removed transportation cost to different part of the Nation gathering 140 respondents. The study applied both quantitative analyses by tabular analysis and qualitative a...
ABSTRACT The role played by computer is the existence growth and efficient operation of modern firm is numerous. Thus, this research was geared towards examining the impact of computerization on the accounting system of banks with a particular reference to Fidelity Bank Nigeria Plc. Baring this in mind, efforts were made to find out how and in what terms computerization has been able to improve the operations of Banks. The research has identified some problem associated with the rise of ...
TABLE OF CONTENT Title Page Approval Page Dedication Acknowledgement Abstract Table of Content List of Tables CHAPTER ONE GENERAL INTRODUCTION 1.1 Background of the Study 1.2 Statement of Research Problem 1.3 Research Questions 1.4 Objectives of the Study 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Summary of the chapters CHAPTER TWO LITERATURE REVIEW 2.1 ...
ABSTRACT This research work on global financial crisis on Developing Economy in Nigeria from 2009- 2017. Secondary data was obtained from the World Bank, the Central Bank of Nigeria and the IMF World Economic. The economic indicators examined in this research are: unemployment rate, inflation rate, interest rate, non-performing loans, foreign direct investment, foreign exchange reserve, real GDP growth rate, and exchange rate. The regression analysis was conducted to examine the effect of un...
TABLE OF CONTENTS CHAPTER ONE 1.0 Introduction 1.1 Background of Study 1.2 Statement of the Problem 1.3 Research Question 1.4 Objective of the Study 1.5 Significant of the Study 1.6 Scope of the Study 1.7 Definition of Terms CHAPTER TWO 2.0 Literature Review 2.1 Introduction 2.2 Concept of Cash Management 2.2.1 Cash Management Policies 2.2.2 Motives...
LIST OF TABLES Table 4.1 Age group of respondents - - - - - - 23 Table 4.2 Gender of respondents - - - - - - 24 Table 4.3 Marital Status of respondents - - - - - 24 Table 4.4 Educational Qualification of respondents - ...
ABSTRACT This research work captioned “Assessment of the effect of economic recession on financial performance of banks in Nigeria” was orchestrated with an innate intent to divulge the intriguing, traumatic issues and economic woes that have hitherto accosted the financial performance of banks in Nigeria as a result of the economic recession. Using six Banks including Guarantee Trust Bank, Zenith Bank, Union Bank, First Bank, UBA, and Access Bank Plc. Birnin Kebbi as sample area for the...
LIST OF TABLES Table: 4.2.1 Gender of respondents - - - - - - - 20 Table 4.2.2: Age group of respondents - - - - - - 20 Table 4.2.3 Educational Qualification of respondents - ...