ABSTRACT This research paper explores the influence of celebrity endorsement on consumer buying behavior in the Ghanaian fashion industry. The objective of the research is to assess the effects of celebrity endorsement and give recommendations to Ghanaian fashion companies about how they can effectively use it. The study’s population consists of all female students of three universities: Ashesi University, Wisconsin University and University of Ghana; out of which a sample of 156 was select...
ABSTRACT This study seeks to determine whether the graduate higher educational sector in Ghana is providing a sufficiently high quality of education for its clients, namely, the graduate students who eventually become lecturers. The research questions tackled by the study are: Are foreign trained lecturers working in Ghana’s private higher education sector more effective than locally lecturers with regards to teaching quality and ability to earn promotion in a 5- year period? Can any differ...
Abstract Accra, the capital city of Ghana is one of the fastest growing cities in Africa. This has led to the daily generation of about 2,000 tons of municipal waste. Accra faces a situation in which plastics, the second largest component of waste produced is disposed of primarily through dumping and landfills although plastics do not decompose. However, recycling which is a preferable alternative for disposing of plastics and a profitable industry accounts for about 5% of the waste disposal ...
ABSTRACT The middle-income bracket in Africa is one that is growing and doing so rapidly. Ghana has been identified as having around “46.6% of the population belonging to the middle class who is gaining strength due to increased jobs, wealth, and political participation” (Grail Research, 2012). With this notion in mind, the middle-income bracket is being exposed to varying lifestyle changes as well as opportunities broadening their scope and exposing them to different cultural ideas. The ...
ABSTRACT Does the Ghanaian video-film industry possesses an opportunity for considerable economic growth? If so, what are the economic implications of a relatively large scale investment into Ghana’s film and video industry? This paper seeks to address these questions by examining the reasons behind the industry’s decline over the decades past and prescribing measures government and other stakeholders can take to promote the sustainability of the video-film industry. With the aid of schol...
ABSTRACT As the Ghanaian graduate labor market is increasingly becoming more competitive to keep up with tertiary institutions churning out 10,000’s of students annually, it has become essential for workers to not only find job roles, but to be retained in those job roles. In order to do this, one must consider the factors that influence the career choices of the graduate labor pool. This research studies “self-concept” specifically as a key factor in determining career choices made by ...
ABSTRACT Governments in Africa have eulogized free markets and the role of the private sector in economic growth and development. The private sector requires an enabling environment to thrive and flourish, thus the need for a vibrant capital market to improve the private sector‟s access to capital. In lieu of this, the Ghana Stock Exchange (GSE) has enabled businesses in Ghana and the government to raise long-term capital and helped investors to obtain liquidity, fair capital safety and div...
ABSTRACT This dissertation investigated the branding practices of Ghanaian owned hotels in Accra. This was done through a combination of qualitative and quantitative studies of fifty (50) selected hotels, which are owned by Ghanaians. Aaker’s Seven Ps model, developed in 1996, states that a business must address seven Ps (Product, Price, Place, Promotion, Process, People and Physical environment) in its business in order to achieve effective branding. Dobree and Page (1990) also postulated ...
ABSTRACT The main purpose of this study is to understand the factors that are taken into account when quoting transfer fees for players as an element of human capital valuation. The study adopted an exploratory research approach by interviewing local football clubs in Ghana in order to gain an in-depth understanding of the subject. From the research, it is revealed that human capital valuation is very prominent in the football sector through the proposal of transfer fees. The goal of football...
ABSTRACT Agriculture is the backbone of the economy of Ghana (Ghana Statistical Service, 2016). However, Ghana’s agriculture mainly focuses on the production of staple foods such as cassava, cocoa and not high value crops like ornamental plants and spices (Index Mundi, 2018). This research study aimed to investigate the entrepreneurial opportunities in the ornamental plants sector in Accra- Ghana, which could help reduce the high rate of unemployment, 11.9% in Ghana (Ghana Statistical Servi...
Abstract Housing provision in the country has seen a number of interventions by the Government of Ghana to improve the housing situation through the construction of affordable housing units in the country. Nonetheless, this has not been enough to curb the housing deficit in the country. Housing provided by the private sector tend to be above the means of low and middle-income earners in the country. This paper aims at finding the perceptions of people within the working class on housing affor...
Background of the Study According to Tanzi (1998) corruption has been a part of our societies for many centuries, and this has been an issue that many political regimes have either tried to solve or bury. Some political leaders come into power with the intention to fix the economy and eradicate corruption as their primary goal. However, leaders end up making situations worse for the economy because they lack the understanding of how sensitive corruption is as a problem. Corruption has been in...
ABSTRACT This study explores organizational leadership in Ghana’s informal apprenticeship sector to determine whether it creates an environment for the growth of apprentices in the trade. The study focuses on four apprenticeship trades: auto mechanics, carpentry, dressmaking, and hairdressing in the Madina Municipality in Greater Accra Region, Ghana. The research questions that this study addresses include: a) Does the organizational leadership in the informal apprenticeship sector transfor...
ABSTRACT This study bases its arguments on the Resource-based theory and the human capital theory of making people strategic assets of the company for competitive advantage in the hotel industry, using Oak Plaza Hotel in Accra as a case study. The hospitality industry in Ghana is experiencing tremendous growth as a result of the growth occurring in the tourism industry in the country. Recent research reveals that the industry in Ghana is facing severe challenges concerning scarcity of skills ...
Abstract Ghana as a nation largely enjoys natural resources endowment. Resources include gold, cocoa, bauxite, diamond and (in more recent times) oil. However, one resource that is largely understated and underplayed in terms of importance and role is Maritime Resource Endowment (MRE). Maritime Resource Endowment is the proximity of a country to a coastline which allows for the presence of a maritime industry. This study aims to identify the role of our ports in the growth and development of ...