OBJECTIVES OF THE STUDY The broad objective of this study is to investigate on the impact of culture on international marketing. Specifically, other objectives of the study include the followings: (i) To trace the origin and development of international marketing. (ii) To identify the basic elements of culture and how they impact on international marketing. (iii) To examine the effect of different cultural influences on international marketing. (iv) To establish the nature of consumers’...
AIM AND OBJECTIVES OF THE STUDY The overall objective of the study is to examine the effect of work stress on employee’s performance. Specifically, other relevant objectives will include the followings; (i) To examine whether or not organizational climate contribute to work stress. (ii) To find out the effect of job characteristics and personal vulnerabilities on work stress and employee’s performance. (iii) To identify the key factor which contribute to the phenomenon of work stress in a...
ABSTRACT This research study was carried out to know the fact on the effect of technological change on the employee turnover, to this end, Portland Paints and Products Plc was chosen as a case study, to acquire the necessary materials for the study, the researcher relied evenly on the data collected through the administered questionnaire to the selected respondent of 55 sample size from the population size of 110, many textbooks, online material, lecture handout and journal written by proli...
The workplace today is in a state of metamorphosis with contemporary issues such as customer satisfaction, competitive advantage, revenue and expenditures, organisationalculture, technological advancement, global markets, diverse customer demands and need for effective workforce with a global mindset penetrating every aspect of the organisation. All these issues need urgent attention and most businesses do not have the technical strength to tackle them on their own. The recent downturn in the...
ABSTRACT This research work examined bank recapitalization and small and medium scales enterprise in Nigeria. There is dearth of financial institutions which cater for long and medium term credit needs of businesses operating in the economy. SMEs are no exceptions to these, and they suffer a great deal for want of capital for development and expansion of the economic survival of the country. Data collected was analysed using chi-square technique and tabulated. The Data gathered from the f...
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The research study examines digital marketing strategies and the performance of non-alcoholic beverages and pastries industry in Nigeria using UAC Foods Limited. Indeed, several literatures were reviewed based on the concept and strategies, theories and empirical review on digital marketing strategies and organizational performance. Thus, descriptive survey research design was adopted and as such three hundred (300) questionnaires were administered to the respondents at UAC Foods Limited w...
ABSTRACT This research work focus on the impact of employees’ commitment on organizational performance with reference to Moon Light Bakery, Ado-Ekiti. The study of employees’ commitment plays a critical role in the smooth and efficient running of any organization. Increased employees’ efforts lead to higher productivity, performance and profitability. The main aim of this study is to measure the impact of commitment of organizational workers and performance in the Bakery industry in Ni...
ABSTRACT “Employee Turnover” as a term is widely used in business circles. Although several studies have been conducted on this topic, most of the researchers focuses on the causes of employees’ turnover, but little has been done on the examining the sources of turnover, effects and advising various strategies which can be used by managers in various organization to ensure that there is employee continuity in their organization to enhance organizational performance and competitiven...
ABSTRACT This research assesses the challenges that small ICT firms are facing in Tanzania for a period of 10 years (2004 – 2014). It looks at the challenges that small ICT firms are facing in the industry and relate them to their performance. Moreover, it assesses the impact of the main critical challenges to small ICT firms in Tanzania and the measures to take in order to reduce those challenges. The research is based on a statistical survey approach where by a group of ICT firms ...
TABLE OF CONTENTS CONTENTS PAGE TITLE PAGE…………………………………………………………………………………i DECLARATION…………………………………………………………………………….ii ABSTRACT…………………………………………………………………………………iii DEDICATION………………………………………………………………………………iv ACKNOWLEDGEMENT………………...
Orion Group "Times New Roman""> is one of the leading industrial conglomerates in Bangladesh which started business in the Pharmaceutical Sector. Orion Pharma Limited, a Company of Orion Group, owns and operates a modern pharmaceutical factory and produces and markets pharmaceutical drugs and medicines. The company was incorporated as a Private Limited Company on June 21, 1965 and converted into a Public Limited Company on June 24, 2010 under the Companies Act, 1994. mso-fareast-font-family:...
ABSTRACTThe topic of this project report on JOB SATISFACTION AND EMPLOYEE PERFORMANCE IN AKWA IBOM STATE MINISTRY OF FINANCE IN AKWA IBOM STATE MINISTRY OF FINANCE . There was a time when it was considered sound economic policy for government to establish and invest in corporation and enterprises. It was then agreed that government owned enterprises were better for stimulating and accelerating natural economic development rather than private initiative. This research therefore aimed at invest...
ABSTRACTThis paper examined the impact of customer satisfaction on customer loyalty. The objectives were: to determine the relationship between customer satisfaction and customer loyalty and to examine the impact of customer satisfaction on customer loyalty.Survey research design was adopted for this study. Primary and secondary sources of data were used. The primary data includes a structured questionnaire used to elicit information from the target respondents who were customers of a reputab...
"Times New Roman";mso-bidi-font-family:"Times New Roman"">ABSTRACT mso-fareast-font-family:"Times New Roman""> mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman"">Improving workers morale and productivity. It is very pertinent to improve the workers morale so as to enhance greater level of productivity. Any organization that has no consideration on how the morale of the workers can be improved is liable to face a lower level of productivity. This strategy...