ABSTRACT This research study focused on the effect of direct marketing on the organizations performance. It aimed at highlighting how direct marketing campaigns enhance various marketing alternatives.0 The study also investigated attitudes and several behavioural differences both on the side of the marketing organization and its customers. Two hypotheses were tested about the effect of direct marketing on performance in a factorial experimental design involving one hundred (100) potential re...
ABSTRACT This research work is on the problems and solutions of staff training and development. The major objective of this work was to find out the problems and solutions as it relates to staff training and development. This works is made with introduction etc. It points to the concepts of training. Reviews the existing related literatures and works of eminent authors. The methodology comprising area of study, research design, population of study, sample and sampling procedure, ins...
INTRODUCTION Marketing practices in the early sixties have its way through satisfying the manufacturer and his goals without considering the consumers position in the product. Nwaneri (1981), noted that the social orientation in marketing of these early times challenges and changes or cultural values and socio-economic conditions that give rise to consumers dissatisfaction and grievances against marketing activities. Therefore, one would say that consumerism is a protest against marketin...
ABSTRACT The success of any business organization, whether in the private or public sector, lies mainly on the quality of its human resources. The research sought to answer questions such a” what are the forms of training programmes existing in First Bank? Are there changes induced by the training of employee? Does training motivate workers to perform better? What are the roles of training on organizational growth? And is there a positi8ve relationship between training and workers product...
PROPOSAL This research work is aimed at small scale investment as a tool for employment generation the study is necessary because of the role small scale business play in the overall employment generation and its contribution to the economic growth as well as mobilizing the growth resources of the nation which aids the development of local entrepreneur and the nation at the large .the study will focus attention on the sources of finance, government polices and the role of financial instituti...
ABSTRACT Human resources is very important in any economy and as such, manager of these resources need to be well equipped and informed, so as to be able to, co-ordinate and effectively managed these resources. The objective of the staff training and development is generally to improve and modify employee skill, and educate them on proper procedure for carrying out tasks in accordance with organizational established standards. The study is directed towards the evaluation of the roles and imp...
ABSTRACT This research work was necessitated by the need to effectively understand the role of policy implementation on the performance of Nigeria public sector organization.However, the government with relative capital has therefore failed an irresistible temptation of going in to detect investment in economic venture. But of recent, when has been the nation the public sector enterprises are having problems in policy implementation. Among the forms of business establishments, the public...
ABSTRACT Failures of the corporate business organization in Nigerian a trend that is now becoming a rule rather than the exception in our national life. It has assumed such a phenomenal dimension that now threatens the fabric of national economy. This traffic development has induced fear into the minds of many potential investors (government and individuals) thus discouraging meaningful investments eminent business scholars and practitioners have blamed this ugly development on non-appli...
ABSTRACT This study is a research of the Enugu State Civil Service Commission the purpose of the study includes: i.To find out whether civil servant actually perform below standard. ii.To find out whether productivity is really declining in the civil services. iii.To find out what the causes are in the civil services. iv.To find out the measures to be taken in order to arrest the situation. While carrying out the research, the data collection method adopted was the questionnaires, the stati...
ABSTRACT The purpose of this research work is to evaluate how manpower training programme contribute in aiding management in achieving the organizational objectives or goals. It is equally believed that recommendations of this research work will be useful to most business organizations especially Emenite Nigeria limited Enugu. This research work was presented in three chapters; chapter one, deals with the introduction which contains the background of the study brief history of Emenite Nigeri...
ABSTRACT This work has its main objectives as the determination of investment potentials in poultry farming at Omuma. To the best of the researcher’s knowledge, this is the first conscious attempts to address this issue as it affects the suitability at Omuma for poultry farm.Chapter one is the introduction. It covers such preliminary information like the General Background of the study, Problems associated with the study, Problems that the study will be concerned, the importance of studyin...
ABSTRACT This project work deals with “Appraisal of Income Tax Collection and Administration in Nigeria. A case study of Board of Internal Revenue Enugu. It explains the income tax collections as a vital tool of macro-economic management of our society. I have come to acknowledge that taxation is a patent fiscal full of economic adjustment. Most important of all, it is looked upon to generate the revenue needed to help us tide our current economic crises. It is against this background that...
ABSTRACT This study was conducted to determine the survival strategies adopted by small- scale retail outlets in Nigeria. The population for this study was drawn from ogui read Enugu. This work was done in order to get the main survival strategies to be adopted by small scale retail outlets in Nigeria.To achieve this, the researcher constructed questionnaire based on research question fro mutated in chapter one. The motor findings in these studies are as follows. Location and relocation o...
ABSTRACT This project work focused on the entrepreneurial development and it’s impact on Enugu State.This study concern itself with the problem militating against entrepreneurial development, its source of finance and the role they play in the country. The methodology used of questionnaire and interview on the various entrepreneurs. Secondary data were also collected from the office of the ADE and other libraries.The information collected were presented and analyzed after which he discov...
ABSTRACT The aim of this research work is to work into the effects or remuneration on the performance of employee in the private sector. To this end. If tried to trace the history of remuneration of employee is the public sector in Nigeria. The old system used to have seven steps within a grade. During the year 1988, the administration of Ibrahim Babangida introduced the elongated salary structure which increased the steps in a grate of fifteen (15). The reactions of employees to the new st...