A brief analysis of the prospect of a Computer Based Testing method in Minna Niger State.
ABSTRACT:Many multi products or services SMEs fail to pay attention to the use of product portfolio analysis concept despite the fact that the application of the concept is a sine qua non for the achievement of the profit maximization objectives. This study focused on the impact of product portfolio analysis on the growth of small and medium scale enterprises in Nigeria: Akwa Ibom State experience. The population of the study comprised all registered SMEs in Akwa Ibom State. Two research ques...
INTRODUCTION Nigeria is a country richly blessed with abundant natural resources and oil and gas has continued to play a dominant role in her economy. These resources if effectively harnessed and managed will better the lots of all Nigerians of today and the generations yet unborn. Unfortunately, the distribution of petroleum products in Nigeria is bedeviled with complex problems resulting sometimes in petroleum products shortage, inflated prices of products and contentions on the pump pr...
TABLE OF CONTENTS mso-fareast-font-family:"Times New Roman"">1.0 Introduction mso-fareast-font-family:"Times New Roman"">1.2 Significance of the study mso-bidi-font-weight:bold;mso-bidi-font-style:italic">1.3 limitations of this study 2 Literature Review bold;mso-bidi-font-style:italic">The origin of culture mso-bidi-font-weight:bold;mso-bidi-font-style:italic">Cultural analysis mso-bidi-font-style:italic"> of utility function in developing countries 3....
Abstract This study examined and evaluates all the channels available to firms involved in international marketing. It also attempts to determine the extent to which these channels promote and increase sales growth. Survey research method was used in a cross sectional design through the use of comprehensive questionnaires which were distributed to selected exporting firms in Enugu metropolis area of Enugu State, Nigeria. In the analysis of data collected, it was found that internati...
Table of Contents Chapter one mso-fareast-font-family:"Times New Roman"">2 Introduction mso-fareast-font-family:"Times New Roman"">3 Statement of Problems mso-fareast-font-family:"Times New Roman"">4 Objectives of Study mso-fareast-font-family:"Times New Roman"">5 Research Methodology mso-fareast-font-family:"T...
ABSTRACT EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">Most manufactured organizations are faced with the choice of the right channels to be used in order to determine sales and generate high leverage for consumer expectation and hence high profit margin. This research work is aimed at mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA"> leveraging consumer’s value expectations on manufactured goods through efficient distribution. Data required for ...
Abstract Agricultural policies have played a dominant role in the development of agricultural product in Nigeria, but, nonetheless, agriculture sector is yet to attain the maximum utilization of the resources. Therefore, the aim of this study is to evaluate the impact of agricultural marketing on agricultural policies in Nigeria. The study was carried out using theoretical frameworks and, data was obtained through a secondary source. The study concludes that the intended goals and objec...
Abstract The study was designed to evaluate marketing insurance services in relation toprospects and challenges by building marketing strategies in insurance service sector & how these strategies boost sales & marketability of a product which ultimately lead to customer satisfaction. The insurance scenario faces multiple challenges such as increased costs of operation, regulatory pressures, and inflexible technology infrastructure. These pressures are compounded by low to moderate premiu...
INTRODUCTION Engel et a (1983:1) defined promotion as a controller integrated porgramme of communication methods and materials designed to present a company and its products to prospective designed to present a company and its products to prospective customers, to communicate need satisfying attributes of the product to facilitate sales and thus contribute to long run profitable performance. This definition supports and strengthens the general concepts of promotion as an efforts to move for...
INTRODUCTION Drucker made his point thus, “that if after twenty years of marketing rhetoric consumerism could become a powerful movement proves that not much marketing has been practised. Consumerism is the shame of marketing (Drucker P. 1973: 64 – 65).Before proceeding, it is advisable to define consumerism to relate it to Drucker’s opinion. Consumer can be described as price, performance and quality consciousness among the buying public, as indicated by consumer council, consum...
INTRODUCTION The dictionary of advertising (1993:32) defines Advertising as follows:i.The process of calling the public attention to the availability of goods, services and causesii.The process of using Advertisement as a means of meeting marketing objectives.iii.The business of profession of producing and placing advertisements .Advertising has been with the world since the period of barter. But what is known today as modern advertising could be dated back to early 18th century, at this per...
PREFACE The work is an assignment which has to do with the marketing research and strategy used by Paris Hotel, Abuja based on the year of establishment their service product, total number of their workers and recommendation based on research. INTRODUCTION The Victory Palace of the Hotel a3 minute walk away from the subway state and a3 minutes drive from the city centre, offering a total of 62 rooms. The Paris Palace Hotel provides guest with airport transfer, baby setting service, ticke...
INTRODUCTIONIn order to reverse this unhealthy trend, and underpin Nigeria’s global competitiveness in the international market, it has become imperative to diversify the economy and broaden the revenue base within and away from crude oil export. As a result, the government must embark on a deliberate, determined and systematic plan to aggressively expand and promote non-oil exports. This has become even more compelling considering the volatility in the global oil market and its topsy-turvy...
INTRODUCTION A hospital is a medical treatment facility capable of providing inpatient care. It is appropriately staffed and equipped to provided diagnostic and therapeutic services, as well s the necessary, sporting service required to perform its assigned mission and function. A hospital may, in addition, discharged the function of a clinic. Hospital is a health facility where patients, received treatment and also an institution where sick or injured people are given medical or surgic...