TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgementAbstractTable of content CHAPTER ONE1.1 Introduction1.2 Statement of the problems1.3 Objective of the study1.4 Importance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO2.1 Literature review2.2 Nature and scope of marketing 2.2.1 Importance of marketing 2.4 Retailing mix2.5 The concept of marketing in retailing2.6 The difference between marketing and retailing concepts2.7 Hypo...
TABLE OF CONTENTSTitle Pages iCertification iiDedication iiiAcknowledgment ivTable of Content vCHAPTER ONE:BACKGROUND OF THE STUDY1.1 Introduction 11.2 Statement of Research Problem 21.3 Aim and Objective of Study 31.4 Significance of the Study 31.5 Scope of the Study 41.6 Limitations and constraints to the Study 5CHAPTER TWO:LITERATURE REVIEW2.1 Nature and Importance of Personal Selling 62.2 Personnel Selling and Marketing 92.3 Marketing of Petroleum Product 152.4 Personal Selling an...
TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgmentTable of contents CHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW2.1 Concept of competitive market Environment2.2 Characteristics of competitive market2.3 Strategies for meeting competition2.4 Concept of promotion2.5 The promotion tools2...
ABSTRACT The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market” sales promotion occupies a very position in creating awareness and stimulate buying and it serves as a way of increasing demand for new product/ services and establishing the strength of the existing product and service in the market. The problem of this research work lies in the fact that some companies of different level have different way of making their pro...
TABLE OF CONTENTTitle pageCertificationDedicationAcknowledgmentTable of ContentsAbstract CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of problems of the study 1.3 Aims and objective of the study 1.4 Significance of the study1.5 Scope of the study 1.5.1 Theoretical scope 1.5.2 Geographical scope 1.5.3 Industrial scope 1.5.4 Time scope 1.6 Limi...
TABLE OF CONTENTSTitle Page Certification iDedication iiAcknowledgement iv Table of Content viCHAPTER ONE: 1.0 Background of the study 11.1 Introduction 11.2 Problems of Study 21.3 Aims and Objective of the Study 51.4 Scope of the Study 6 1.5 Limitation of Study 61.6 Definition of Term 6 CHAPTER TWO: LITERATURE REVIEW2.1 Defini...
TABLE OF CONTENTSCERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTSCHAPTER ONE:- INTRODUCTION 1.1 Background to the study 1.2 Statement of research problem 1.3 Aim and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation and constrains to the study CHAPTER TWO:- LITERATURE REVIEW 2.1 Concept of marketing 2.2 Marketing mix Variables 2.3 Marketing philosophies2.4 Functions of ma...
CHAPTER ONE1.0 GENERAL INTRODUCTION Several explanatory notes have been proposed for the term Marketing. Each tends to emphasized different issues concerning marketing as well as drawing a valid conclusion.Many definitions of marketing have been put forth over the years. A popular one holds that “Marketing is the performance of business activities that direct the flow of goods and service from producer to consumer or end user” The American Marketing Association (1995) offers manageri...
ABSTRACTI am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into:In chapter one, we shall look into background of the study, statement of problem, aims and objectives of the study, research questions, significance and need of the study, limitation and delimitation as well as definition of key terms.Chapter two deals wi...
ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller machin...
TABLE OF CONTENTSTitle Page iCertification iiDedication iiiAcknowledgement ivTable of Content vi CHAPTER ONE1.0 Introduction1.1 Background of the Study1.2 Statement of Problems of the Study1.3 Aims and Objective of the Study1.4 Significant of the Study1.5 Scope of the Study1.6 Limitations and Constraint to the StudyCHAPTER TWO2.0 Literature Review2.1 Concept of Sales Promotion2.2 Objectives of Sales Promotion2.3 Sales Promotion Planning Strategy2.4 Factors Determining the Selection of Sa...
PROPOSALINTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study). Attempts will be made to discuss certain vital elements in marketing known as the “marketing communication mix” or the “promotion mix”. The purpose of the study will be discussed. Attempts wil be made to identify problems o...
ABSTRACTThis research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and limitation of the study and definition of terms. Also chapter two of the project work take a look at the concept of the promotion, theoretical analysis of ...
TABLE OF CONTENTSDECLARATION ................................................................................................................. iAPPROVAL ....................................................................................................................... iiDEDICATION ................................................................................................................... iiiACKNOWLGEMENT .................................................................................
TABLE OF CONTENTSDECLARATION ................................................................................................................. iAPPROVAL ....................................................................................................................... iiDEDICATION ................................................................................................................... iiiAKNOWLEDGEMENTS ...............................................................................