Food And Beverage Service As A Marketing Tool In The Hospitality Industry.Case Study Of Neptune Beach Hotel At The South Coast Of Mombasa

ABSTRACT

The world today is rapidly advancing in all aspects of life and business. These changes have therefore brought about competition between business entities which as a result organizations are

work oriented rather than giving the best quality of output to the users. And this has called for reshaping of the service delivery in the hospitality sector.

The food and beverage services reviews the processes designed by management to ensure the reliability and integrity of information, compliance with policies and regulations safe guarding of assets economically and effective use of resources and achievement of goals and objectives in

the hospitality sector. The research work was to evaluate the food and beverage services and examine the relationship between its importance & how it influences the performance of the marketing process of a particular establishment. The two variables were Service (independent) and Marketing ( dependent).

The study was cmTied out m Neptune Beach Hotel which is found m the south coast of Mombasa, Kenya. Data was collected, analyzed and summarized and the following were the finding:

In Neptune Beach Hotel, food and beverage service plays their role effectively in marketing of their products hence reporting and ensuring that the human resource of the hotel are performing their duties effectively. But however it had been noted that further training is to be emphasized due to the changes in hospitality sector and keeping up with the technology advancement. In line with the finding, the following recommendations were proposed:

A clear standard or service convention should be set-up, evaluation of performance during service and job description should be clearly understood, alignment of Sequence of service should be put across clearly to improve performance and including every employee should be well vast with the basic skills in food and beverage service.