This essay discusses how (the psychology of behavior) operant and classical conditioning, cognitive dissonance, heuristic-systematic processing, and gestalt principles of perception, could help and has help businesses influence behavior via ads. And it highlight the role of the human brain.
Moser, S. (2018). How the understanding the psychology of behavior has been used and could be used, to help businesses advertise their products. Afribary. Retrieved from https://tracking.afribary.com/works/how-the-understanding-the-psychology-of-behavior-has-been-used-and-could-be-used-to-help-businesses-advertise-their-products
Moser, Shirley Ebikebina "How the understanding the psychology of behavior has been used and could be used, to help businesses advertise their products" Afribary. Afribary, 19 Mar. 2018, https://tracking.afribary.com/works/how-the-understanding-the-psychology-of-behavior-has-been-used-and-could-be-used-to-help-businesses-advertise-their-products. Accessed 23 Dec. 2024.
Moser, Shirley Ebikebina . "How the understanding the psychology of behavior has been used and could be used, to help businesses advertise their products". Afribary, Afribary, 19 Mar. 2018. Web. 23 Dec. 2024. < https://tracking.afribary.com/works/how-the-understanding-the-psychology-of-behavior-has-been-used-and-could-be-used-to-help-businesses-advertise-their-products >.
Moser, Shirley Ebikebina . "How the understanding the psychology of behavior has been used and could be used, to help businesses advertise their products" Afribary (2018). Accessed December 23, 2024. https://tracking.afribary.com/works/how-the-understanding-the-psychology-of-behavior-has-been-used-and-could-be-used-to-help-businesses-advertise-their-products