Influence of Social Media On Students’ Educational Attainment in Selected Secondary Schools in Kitgum Municipality, Kitgum District

TABLE OF CONTENTS

Contents

DECLARATION

APPROVAL ii

DEDICATION iii

ACKNOWLEDGEMENT iv

TABLE OF CONTENTS v

LIST OF TABLES

LIST OF FIGURES x

LIST OF ABBREVIATIONS AND ACCRONYMS xi

OPERATIONAL DEFINITIONS xii

ABSTRACT xiii

CHAPTER ONE 1

INTRODUCTION

1.0 Introduction 1

1.1 Background 1

1.2 Statement of the Problem 3

1.3 Scope of Study 4

1.4 Objectives of the Study 4

1.4.1 General Objective 4

1.4.2 Specific Objectives 4

1.5 Research Questions 4

v

1.6 Significance of theStudy.5

1.7 Conceptual Framework 5

CHAPTER TWO 6

LITERATURE REVIEW 6

2.0 Introduction 6

2.1 Social Media Overview 6

2.2 Exposure to Social Media 7

2.3 Gender and Social Media Usage 7

2.4 Age and Social Media Usage 8

2.5 Social Media and Learning 9

2.6 Usage of Social Media and Educational Attainment 10

2.7 Problems of Social Media Use 10

2.7.1 Addictiveness 10

2.7.2 Cyberbullying 11

2.7.3 Privacy concerns 11

2.7.4 Narcissism 12

2.8 Summary of Literature Review 12

CHAPTER THREE 14

METHODOLOGY 14

3.0 Introduction 14

3.1 Research Design 14

3.2 Study Area 14

vi

3.3 Study Population .14

3.4 Sampling Procedure 14

3.5 Study Variables 15

3.6 Data Management, Processing and Analysis 15

3.6.1 Data Collection Methods 15

3.6.3 Data Analysis 16

3.7 Quality Control 16

3.8 Ethical Consideration 16

3.9 Assumptions of the study 17

3.10 Limitations to and Delimitations of the Study 17

3.10.1 Limitations to the Study 17

3.10.2 Delimitations of the study 17

CHAPTER FOUR 18

DATA PRESENTATION, ANALYSIS AND INTERPRETATION OF FINDINGS 18

4.0 Introduction 18

4.1 Response Rate 18

4.2 Background Data 18

4.3 Analysis of Research Questions 19

CHAPTER FIVE 25

SUMMARY OF FINDINGS AND DISCUSSIONS 25

CONCLUSION AND RECOMMENDATIONS 25

5.0 Introduction 25

vii

5.1 Discussion ~25

5.2 Conclusion 26

5.3 Recommendations 26

REFERENCES 27

APPENDICES 31

Appendix 1: Questionnaire 31

Appendix 2: Consent and Declaration Form 34

Appendix 3 : Permission Letter 35

Appendix 4: Correspondence 36

Appendix 5: MAP OF KITGUM MUNICIPALITY, KITGUM DISTRICT 38

ABSTRACT The purpose of this research study was to examine the influence of social media on educational attainment of students in selected secondary schools in Kitgum Municipality, Kitgum District. Five research questions guided the study. To achieve this, the descriptive survey research design was adopted. The purposive sampling technique was used to select a sample of students to participate in the study. The study also employed the use of cross-sectional survey method using a five-point Likert Type Rating Scale Questionnaire titled Social Media and educational Attainment of Students Questionnaire (SMEAS) to collect data from the participants. The descrz~tive statistics of frequency counts and percentage were used to analyze the demographic data and major concepts of the research. The research findings showed that a great number of students (30.5%) in the selected secondaiy schools in Kitgum Municipality, Kitgurn district are addicted to social media irrespective of their age, sex and education level. To this end the researcher recommended that the government, through the relevant authorities, should remove taxes on online educational SNSs which provide avenues for discussions amongst students; school management bodies and the government should adopt the use of social media in the teaching-learning process since it has got a sign~Icant influence on students’ educational attainment. However, adequate control mechanisms should be formulated in this regards so as to check against social media misuse in schools. Parents should, at all times, impart good morals on their children so as to create consciousness of what they share online. This will help guard against instances of cyber-bullying, exposure to pornographic materials privacy encroachment, among others; and~ students should create online social learning groups for academic consultations and discussions amongst themselves and their teachers.