ABSTRACT
This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study.
Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by the courier. It is the arm of this TNT/IAS of Nigeria market their courier services to their various customers. In other words, is customer’s satisfaction what these couriers aim to achieve.
To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral interview. The respondents comprised of the couriers staff. Customers of the courier.
In organizing and presenting data collected, tables, frequencies, pie chart, histogram and percentages were used. The various hypotheses were tested using the chi-square.
Data analysis and interpretation gave the following findings:
-Marketing department is not established in all the courier’s branches.
-Thomas Nationwide transportation of Nigeria faced intense competition from other couriers.
-The interest charged by the courier are high.
-The customers know about the courier through advertising, friends employer and other means.
Based on the findings the researcher recommends that:
-Marketing department should be established in all the courier’s branches to see that customers are satisfied.
-The courier should reduce its charges to its various customers.
The conclusion of the study is that marketing of courier services should be done by TNT/IAS of Nigeria. This is to increase the customers satisfaction and increase its profitability.
TABLE OF CONTENTS
CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problems
1.3 Objectives of the Study
1.4 Hypothesis Formulation
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of Terms
CHAPTER TWO
LITERATURE REVIEW
2.1 Meaning of Marketing
2.2 Meaning of Service
2.3 An Overview of Courier Services
2.4 The Needs of Marketing of Courier Services
2.5 The Place of Marketing in Courier Services
2.6 Strategies for Marketing of Courier Services
2.7 Problems Associated with Marketing of CourierService
2.8 Prospects of Marketing of Courier Services
2.9 Marketing of Delivering Services in Thomas Nationwide Transportation
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Research Design
3.2 Sources of Data
3.3 Population of the Study
3.4 Sample Size for Courier’s Staff
3.5 Sample Size for Customers
3.6 Sampling Techniques
3.7 Research Instrument Used
3.8 Questionnaire Administration and Response Rate for Courier’s Staff
3.9 Questionnaire Administration and Response Rate for Courier’s Staff
3.10 Method of Data Treatment and Analysis
CHAPTER FOUR
PRESENTATION AND ANALYSIS
4.1 Analysis of Courier’s Staff Questionnaire
4.2 Analysis of Customers Questionnaires
4.3 Test of Hypotheses
CHAPTER FIVE
5.0 DISCUSSION OF FINDINGS RECOMMENDATIONS AND CONCLUSION
5.1 Summary of Findings
5.2 Recommendation
5.3 Conclusion
BIBLIOGRAPHY
APPENDIXES