INTRODUCTION
The increase in demand for cosmetics products and other consumer goods in Nigerian have made manufacturing industries to show less concern for adoption of marketing concept in their establishment. However, many of them have been growing despite this orthodox approach.
The country experienced a boom in her economy in recent past. This lasted for just a short period before the recession sets in. austerity and economic emergency have brought harder condition to many business organizations. Due to acute shortage of material needed for industrial production, the entire economy is experiencing production problem which is resulting to either close down of the factories or retrenchment of workers.
In order to maintain competitive advantage in this hard period, customers and competitors, social and even legal factors that might affect her performances. This is the essence of marketing research. The key task of any organization should be to determine the needs and wants of her target markets and adopt the marketing system to deliver the desired satisfaction more effectively and efficiently than its competitors.
Kotler, emphasizing the importance of marketing concept pointed out that “marketing is a relevant discipline for all organizations in so far all organization can be said it have customers and products. It follows therefore that firms should emphasize the marketing concept in order to survive from his hard time and the on slight of competitors. A critical look on the marketing team policy strategies and general management operational policy that will ensure the achievement of the firms objective and set out goals should be adequately maintained.
In fact, continuous existence of Industries will depend largely on how marketers handle the challenges of the economic emergency and the general recession. Effective application of the marketing mix to company’s goals will invariably yield positive results.
TABLE OF CONTENTS
CONTENTSPAGES
TITLE PAGEi
APPROVAL PAGEii
DEDICATIONiii
TABLE OF CONTENTSix
CHAPTER ONE
INTRODUCTION
1.1Background of the Study
1.2Statement of the Problem
1.3Formulation of Hypotheses
1.4Objective of the Study
1.5Scope of the Study
1.6Definition of Terms
CHAPTER TWO
LITERATURE REVIEW
2.1An Overview of Cosmetic Products
2.2Definition of Cosmetics Products
2.3Method of Cosmetics Products
2.4Cosmetics Products Policy
CHAPTER THREE
3.0RESEARCH METHODOLOGY/POPULATION
3.1Sources of Data
3.2Population of the Study
3.3Sample Size Determination
3.4Sampling Technique
3.5Method of Distributing Questionnaire
3.6Method of Data Collection
3.7Description of Data Analysis Tools
CHAPTER FOUR
4.0DATA PRESENTATION AND ANALYSIS INTERPRETATION
4.1Date Presentation and Analysis
4.2Test of Hypotheses
CHAPTER FIVE
5.0SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS SUMMARY OF FINDINGS
5.1Recommendations
5.2Conclusion
BIBLIOGRAPHY
APPENDIXES