ABSTRACT
The study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be separate from overall plan and assign to specific segment or department in an organization (usually marketing department) so as to ensure efficiently maximization of marketing objectives in sales oriented organization. It was concluded that market planning complement the efforts of each other toward the marketing strategy for efficient business perform in an organization, marketing planning also serve as a major role in a firm over all marketing strategy o marketing efforts. Marketing planning goals for the effective use of organization resources. It also recommended as a function designs incentive pay plan to not only motivate and reward fraut line staff but also to align marketing activities with corporate mission.
TABLE OF CONTENTS
Title page
Certification i
Dedication ii
Acknowledgments iii
Abstract iv
Table of contents
CHAPTER ONE: INTRODUCTION
1. 1 Introduction to the study 1
1.2 Statement of problem 3
1.3 Objectives of the Study 4
1.4 Significance of the Study 4
1.5 Scope of the Study 5
1.6 Limitation to the Study 6
CHAPTER TWO: REVIEW OF RELEVANT LITERATURE
2.1 Concept Marketing Planning 8
2.2 Marketing Planning Process 9
2.3 Aims and Objectives of Marketing Planning 13
2.4 Marketing Strategy 13
2.5 Important of Marketing Planning 14
2.6 Contribution of Marketing Planning to Business Performance 15
2.7 Challenges and problem of marketing planning 16
2.8 Evaluation of business organization 18
CHAPTER THREE: DATA PRESENTATION AND ANALYSIS
3. 0 Research methodology 19
3.1 data collection method/techniques 19
3.2 Data presentation and analysis techniques 20
3.3 Definition of population 21
3.4 Sample size and distribution 21
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS SUMMARY, CONCLUSION, AND RECOMMENDATION
4. 1 Brief history of case study 22
4.2 Data Presentation and Analysis 22
4.3 Summary 28
4.4 Conclusion 29
4.5 Recommendations 30
REFERENCE
Consults, E. (2022). MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS). Afribary. Retrieved from https://tracking.afribary.com/works/marketing-planning-as-a-strategy-for-efficient-business-performance-a-case-study-of-unilever-nigeria-plc-lagos
Consults, Education "MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)" Afribary. Afribary, 15 Aug. 2022, https://tracking.afribary.com/works/marketing-planning-as-a-strategy-for-efficient-business-performance-a-case-study-of-unilever-nigeria-plc-lagos. Accessed 10 Nov. 2024.
Consults, Education . "MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)". Afribary, Afribary, 15 Aug. 2022. Web. 10 Nov. 2024. < https://tracking.afribary.com/works/marketing-planning-as-a-strategy-for-efficient-business-performance-a-case-study-of-unilever-nigeria-plc-lagos >.
Consults, Education . "MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)" Afribary (2022). Accessed November 10, 2024. https://tracking.afribary.com/works/marketing-planning-as-a-strategy-for-efficient-business-performance-a-case-study-of-unilever-nigeria-plc-lagos