ABSTRACT
Over centuries, various technologies have been introduced to developing nations, which have aided the growth of business and made lives of individuals more comfortable. Yet, none of these technologies have had as much influence on individual consumers in developing economies as the mobile phone technology. Students are one group of people who find the mobile phone technology useful in accessing information (given its internet adaptability features). Again, students’ access to information makes it easier for them to use the technology and its various applications. Resultantly, mobile money technology is largely used among them. To the extent that the mobile money technology facilitates access to funds at any point in time, it has the potency of influencing the spending behaviour of its users. This paper investigates how the use of the mobile money technology (a mobile phone based application) among students affects their spending behaviour. A total of 506 students from the University of Ghana were sampled for the study. Ordinary least squares (OLS) regression was used to estimate the results. Among findings from the study, active use of the mobile money service (technology) has significant influence on students’ spending behaviour. On a monthly basis, students who use mobile money spend nearly 19 Ghana Cedis more than those colleagues of theirs who do not use mobile money. Students who use both mobile money and ATMs jointly spend nearly 14 Ghana Cedis more than those their colleagues who do not use who technologies jointly.
COBLA, G (2021). Mobile Money Technology And Spending Behaviour Of Students Of The University Of Ghana. Afribary. Retrieved from https://tracking.afribary.com/works/mobile-money-technology-and-spending-behaviour-of-students-of-the-university-of-ghana
COBLA, GEORGINA "Mobile Money Technology And Spending Behaviour Of Students Of The University Of Ghana" Afribary. Afribary, 27 Apr. 2021, https://tracking.afribary.com/works/mobile-money-technology-and-spending-behaviour-of-students-of-the-university-of-ghana. Accessed 24 Nov. 2024.
COBLA, GEORGINA . "Mobile Money Technology And Spending Behaviour Of Students Of The University Of Ghana". Afribary, Afribary, 27 Apr. 2021. Web. 24 Nov. 2024. < https://tracking.afribary.com/works/mobile-money-technology-and-spending-behaviour-of-students-of-the-university-of-ghana >.
COBLA, GEORGINA . "Mobile Money Technology And Spending Behaviour Of Students Of The University Of Ghana" Afribary (2021). Accessed November 24, 2024. https://tracking.afribary.com/works/mobile-money-technology-and-spending-behaviour-of-students-of-the-university-of-ghana