ABSTRACT
This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include:
To find out whether ESUT have good relationship with the public.
To examine the level of staff and student relationship in the institution.
To determine the impact of public relations on eh students patronage on the institution (ESUT).
Three hypotheses were formulated and Bourley’s formular was used in determining the sample size of the students. While census was used for relevant staffs or management.
Sources of data were both primary and secondary data. These data were presented on statistics tables and formulated hypotheses were tested by chi-square.
Based on the analysis, the following findings were made:
That absolute dissatisfaction is found among the lecturers because of low sand unpaid salaries and wages.
Poor working conditions generally from low rate of pay over supervision an job security.
Poor relationship between union and management.
That the public relation activities in ESUT is not well and clearly defined.
That there is little or no participation of the employees in decision making of the institution because of excess local that are unpaid far etc.
In view of these findings, the following recommendations among others were offered.
That public relations functions should be defined to avoid confusion in ESUT it should be defined to include relationship with other publics and not only press relations, publicity, lobbing and counseling, the relationship should be clearly incorporated.
That better working condition be provided since high productivity is a direct function of better condition of working and saving.
That salaries and wages if the lecturer and other employees be generated to something higher than what it has been.
That well qualified and skilled lecturer be employed for better uses of public relations which will lead to more or higher patronage of the students.
It is very necessary that ESUT or in genial tertiary institution but more especially ESUT should make their public relations very effective so as to serve their publics better.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
INTRODUCTION
1.1Background of the study
1.2Statement of the problem
1.3Objectives of the study
1.4Formulation of hypotheses
1.5Significance of the study
1.6Scope of the study
1.7Limitation of the study
1.8Definition of terms
CHAPTER TWO
LITERATURE REVIEW
2.1An overview of public relation
2.2Development of public relation
2.3The role of public relation in marketing management
2.4Budgeting for public relations
2.5The tools of public relations
2.6Problems of public relations
2.7Evaluation of public relations programme
CHAPTER THREE
RESEARCH METHODLOGY
3.1Sources of data
3.2Population of study
3.3Determination of sample size
3.4Sampling techniques
3.5Research instrument used
3.6Method of data analysis
3.7Questionnaire administration and distribution.
CHAPTER FOUR
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
4.1Data presentation and analysis
4.2Test of hypotheses
CHAPTER FIVE
SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1Summary of findings
5.2Recommendations
5.3Conclusion
Bibliography
Appendix