SCHOOL PUBLIC RELATIONS MEDIA

Public relations practitioners interact with publics through information dissemination. This is achievable through many means called public relations media. The write-up, therefore, identifies personal contact, telecommunications (telecoms) corporate advertising, publications, special events, mass media, souvenirs and direct mail as various media available for efficient and effective school public relations practice. An attempt is also made to acquaint readers of the strength and setback of each of the media towards a selection of appropriate media for public relation programmes.