TABLE OF CONTENTS
DECLARATION ................................................................................................................. i
APPROVAL ....................................................................................................................... ii
DEDICATION ................................................................................................................... iii
ACKNOWNODGEMENT ................................................................................................ iv
TABLE OF CONTENTS .................................................................................................... v
ABSTRACT ..................................................................................................................... vii
CHAPTER ONE .................................................................................................................. 1
1.0 BACKGROUND OF THE STUDY ......................................................................... 1
1.1 Statement of the problem ............................................................................................... 2
1.2 The purpose of the study ............................................................................................... .3
1.3 Research Objectives ...................................................................................................... .3
1.4 Research questions ........................................................................................................ .3
1.5 Significance of the study .............................................................................................. .3
1.6 Scope of study ............................................................................................................... .4
CHAPTER TWO ................................................................................................................. 5
LITERATURE REVIEW .................................................................................................... 5
2.0 Introduction .................................................................................................................... 5
2.1 History of the hotel industry .................................................................................... .5
2.2 Advertising of the hotel indust1y ............................................................................. 7
2.3 Adve1iising and sales performance ........................................................................... 8
2.4 Challenges of adve1iising in the hotel industry ..................................................... .12
CHAPTER THREE ........................................................................................................... 14
RESEARCH METHODOLOGY ...................................................................................... 14
3 .1 Research design ......................................................................................................... 14
3.2 Area of the study ........................................................................................................ 14
3.3 The sampling techniques ........................................................................................... 15
3 .4 Data collection methods ........................................................................................ 15
3.5 Data analysis ........................................................................................................... 16
V
CHAPTER FOUR ............................................................................................................. 17
4.0 PRESENTATION AND INTERPRETATION OF FlNDlNGS ............................... 17
4.1 Advertising mechanism employed in the lake Bogoria hotel .................................... 17
4.2 Response on influence of advertisement to sales performance ................................ .19
4.3 Factors that influence advertisement to sales performance ....................................... 21
4.4 Challenges of advertising to the hotel industry ......................................................... 22
4.5 Response on relationship between advertising and sales performance ..................... 25
4.6: Reasons for consumers switching to other products/services Providers .................. 26
CHAPTER FIVE ............................................................................................................... 27
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS ..................................... 27
5.0 INTRODUCTION ....................................................................................................... 27
5.1 Summary ...................................................................................................................... 27
5 .1.1 :Factors that influence advertising ............................................................................. 27
5 .2 Conclusion ................................................................................................................... 28
5.3 Recommendations ........................................................................................................ 30
5 .4 Areas for further study ................................................................................................. 31
REFERENCES ................................................................................................................. .32
APPENDIX IiTENTATIVE BUDGET .............................................................................. i
APPENDIX II ..................................................................................................................... ii
TENTATIVE TIMETABLE FRAME ................................................................................ ii
APPENDIX III ................................................................................................................... iii
Questionnaire to Hotel employees ..................................................................................... iii
ABSTRACT The study, was carried to investigate the effects of advertising to sales performance in Lake Bogoria Hotel. It was guided by a number of objectives, which is to know different advertising mechanism employed in the hotel industry, to assess the influence of advettising to sales performance and to examine the challenges of advertising in Lake Bogoria Hotel .The study mainly concentrated on Lake Bogoria Hotel customers and employees. It determined the effects of advertising to sales performance since the company was faced with stiff competition, declining sales and rivalry from other hotels. Questionnaires were issued out and random interviews was also carried out The study revealed that various forms of advertisement may be employed by Lake Bogoria Hotel. These include electronic print, brochure, website among others. The study further revealed that these different methods of advertisement have improve on the hotel sales in terms of value and efficiency ,increased publicity, income demand among others thus indicating a positive relationship between sales and advertisement. However the positive relationship came at a cost; poor perception, limited coverage, high costs, competitors influence, high level of illiteracy were among the challenges faced by the hotel and its bid to advertise From the research findings the following recommendations can be emphasized that for high customer satisfaction scores, the hotel should ensure it performs very highly on all possible variables and soft issues of image building, skillful product information fit and ease of hotel locality. Customers need to be informed, educated, persuaded, reminded and given an actual change of image to make innocent customers who had already changed their minds to other places.
FRANCIS, N (2022). The Effects of Advertising to Sales Performance Case Study of Lake Bogoria Hotel in Kenya. Afribary. Retrieved from https://tracking.afribary.com/works/the-effects-of-advertising-to-sales-performance-case-study-of-lake-bogoria-hotel-in-kenya
FRANCIS, NGETICH "The Effects of Advertising to Sales Performance Case Study of Lake Bogoria Hotel in Kenya" Afribary. Afribary, 29 Aug. 2022, https://tracking.afribary.com/works/the-effects-of-advertising-to-sales-performance-case-study-of-lake-bogoria-hotel-in-kenya. Accessed 27 Nov. 2024.
FRANCIS, NGETICH . "The Effects of Advertising to Sales Performance Case Study of Lake Bogoria Hotel in Kenya". Afribary, Afribary, 29 Aug. 2022. Web. 27 Nov. 2024. < https://tracking.afribary.com/works/the-effects-of-advertising-to-sales-performance-case-study-of-lake-bogoria-hotel-in-kenya >.
FRANCIS, NGETICH . "The Effects of Advertising to Sales Performance Case Study of Lake Bogoria Hotel in Kenya" Afribary (2022). Accessed November 27, 2024. https://tracking.afribary.com/works/the-effects-of-advertising-to-sales-performance-case-study-of-lake-bogoria-hotel-in-kenya