The Impact Of Communication On Employee Performance Case Study: J.B Drilling Company Southern Sudan

ABSTRACT

This section of the study covers the entire content of the research study. The purpose of the study was to establish the impact of communication on employee performance in

J.B Drilling Company in southern Sudan. Under this research topic, various objectives were developed and these were; to find out the forms of communication used in .l.B Drilling Company. To establish whether communication affects employee performance in J.B drilling company and lastly to establish the barriers of communication in J.B drilling company

Secondary sources of data were used to identify relevant literature in relation the topic  under study. For example according to Daft (2002) various forms of communication such

as downward communication, upward communication, horizontal communication, and diagonal communication were identified. The secondary source of data also revealed

various barriers of communication. Guggle and Nagle (2003) pointed out that information overload or under load. grapevine, and structural restriction were the main barriers of communication

The research used both qualitative and quantitative methods of data collection. Qualitative method included the use of description to analyze data while quantitative method included the use of numerical figures to describe research findings.

The research was carried out in southern Sudan in Maridi county where J.B drilling company is headquarter. The population under study was 200 employees with 150 as

sample size. Questionnaires, interviews, observation were the main instruments for data collection. Based on the first research objective which was to find the forms of communication in

J.B drilling company, the study revealed that the most common form of communication was meeting with 80 respondents representing 53%. This was followed by the use of letters with 40 respondents representing 27% and e-mail as the third form of communication with 20 respondents representing 13%. The least was the use of telephones with IO respondents representing 7%, still under this objective both verbal and written communication were the common ways of communication with 120 respondents representing 80%

According to the second objective of the study, the research revealed that 150 respondents representation 100 % are the view that communication directly affect performance.

The third objective of the study was to establish the barriers of communication in J.B Drilling Company. The study revealed that the major barriers of communication were status differential, conflicting verbal and non verbal communication and the use of jargons.

In conclusion, the study revealed that meeting was the common form of conurnmication used in J.B Drilling Company. The study also revealed that communication has a direct effect on employee performance. Furthermore status differentials, use of Jargons, and conflicting verbal and nonverbal communication were the major barriers of communication in .I.B Drilling Company.

Furthermore various recommendations were made by the researcher to make communication more effective and successful in JB drilling company. They included

promoting open door policy, top management support, developing good interpersonal skills and developing communication skills.