ABSTRACT
The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came from text books, magazines, newspapers and journals. The research instrument used in gathering the data was the questionnaire, in Enugu Metropolis out of the 200 consumers of NBL Plc brands of Effective Brandin on the Enugu Metropolis. Out of the 200 copies of the questionnaire issued to the consumers 190 were returned and used for analysis.
The data collected were analyzed using tables, frequencies and percentages.
After data analysis /discovered that:-
1.Brand name makes it for the consumers to recognized their products.
2.Branding helps in advertising and promoting their products.
3.Branding helps in consumer to repeat purchases
4.Branding enhances the quality of their product.
5.Branding increase the product.
Based on the above findings, recommendations, were made which the researcher feel will go along way in helping NBL to marketing their products.
TABLE OF CONTENTS
Title Pagei
Approval Page ii
Dedication iii
Acknowledgement iv
Abstract v
Table of Contents vi
CHAPTER ONE:INTRODUCTION
1.1Background of the Study1
1.2Statement of Problem 5
1.3Objectives of Study6
1.4Research Questions7
1.5Significance of the Study8
1.6Scope and Limitations of the Study9
CHAPTER TWO:REVIEW OF RELATED LITERATURE
2.1Brand Polices 13
2.2Characteristics for Selecting a Good Brand Name18
2.3Types of Branding Strategies 20
2.4Branding as an Effective Marketing
Strategy for Toiletries 24
2.5The Importance of Branding in Manufacturing Industries26
2.6The Impact of branding on Consumer
Buying Decision28
2.7Consumer Purchase Decision 29
2.8Branding as Tools for Product Posting. 33
CHAPTER THREE: RESEARCH METHODOLOGY
3.1Sources of Data35
3.2Population of the Study36
3.3Sample Size Determination 36
3.4Selection and Construction of the Research Instrument. 37
3.5Sampling Procedure 38
3.6Administration of the Research Instrument 39
3.7Data Analysis Method. 40
CHAPTER FOUR:DATA PRESENTATION AND ANALYSIS
4.1Data Presentation and Analysis41
CHAPTER FIVE:SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION
5.1Summary of Finding53
5.2Conclusion55
5.3Recommendation 58
Bibliography62
Questionnaire