ABSTRACT
This study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include:
To know how effective each of the promotion has been increasing the beverage’s market shares in the market.
Based on these, four hypothesis were formulated each focusing on the impact of specific promotion date were sourced. Extensive literature review on textbook, journals and material on the area of the study was carried out. While primary data were sourced from respondents, which form the sample of study. The sample include the management staff of the supermarkets.
Open ended questions in a structured questionnaire were used to collect data from respondents. These data were presented on statistical tables after analysis and interpretation.
Based on the analysis, the following findings were made
That the personnel selling strategy used in burerage industry has much impact on customers disposition and patronage.
Many consumers indicated that the quality of Bournvita is high but many equally complained that the price is high compared to other beverages in the market
Based on the above findings the following recommendations were made: define its promotional objectives in order to device suitable stategics to follow. This can only be very much possible where experts. Are used.
Serious effort should be made by beverage industries in using promotional activities. In using advertising apart from billboards, advertising on radio and local newspapers in English and local languages should be used in creating customers awareness.
The high quality product of Bournvita should be maintained and not relaxed. And a good product with good promotion is easier to sell than bad product with intensive promotion as consumers look for the best quality.
If all these recommendations were carried out the company will not improve on their profit position.
THE RESEARCH PROPOSAL
1.THE TOPIC
The topic of this proposed research project is “the impact of promotional activities on Bournvita product (A case study Cadbury Nigeria PLC)
2.THE RESEARCH OBJECTIVE
The objectives of the research study will be to determine the effect of promotional activities on the marketing of Bournvita product of Cadbury Nigeria PLC.
3.THE HYPOTHESIS
Adequate hypothesis will be formulated by the research that will guide him finding the solution is the research topic.
4.THE RESEARCH DATA
The researcher will make use of both the primary data and secondary sources of data collections for this project.
5.THE LITERATURE REVIEW
For the literature review, the researcher hopes to consult past but recent literature materials/works that are related to the proposed research project.
6.THE RESEARCH QUESTIONNAIRES
The researcher will employ the personal interview and questionnaires for the collection of the primary data.
7.THE RESEARCH METHODOLOGY
In this research project, the researcher will make use of the questionnaire as the research instrument.
Also concerning the type of data analysis, the researcher intends to adopt the descriptive analysis under this descriptive analysis, the measurement of central tendency or measures of dispersion will be used in the data analysis
TABLE OF CONTENTS
Title page
Approval page
Acknowledgement
Abstract
CHAPTER ONE:
1.1 Introduction
1.2 Statement of problem.
1.3 Objectives of study
1.4 Research hypothesis
1.5 Significance of the study
1.6 Scope of the study.
1.7 Definition of terms.
CHAPTER TWO
LITERATURE REVIEW
2.1 Analysis of the various promotional tools.
2.2 Nature and importance of promotional activities22
2.3 Promotional objectives
2.4 Promotional budget
2.5 Company’s profile
CHAPTER THREE
DESIGN OF THIS STUDY OR RESEARCH METHODOLOGY
3.1 Method of data collection
3.2 Sources of data
A Primary source of data collection
B secondary source of data collection.
3.3 Population of study
3.4 Determination of sample size
3.5 Research instrument used.
3.6 Sampling technique
3.7 Method of data treatment and analysis
3.8 Limitation of the study
CHAPTER FOUR
PRESENTATION ANALYSIS AND INTERPRETATION OF DATA
4.1 Presentation of analysis of data
4.2 Testing hypothesis.
CHAPTER FIVE
DISCUSSION OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1 Summary of findings.
5.2 Recommendation
5.3 Conclusion
Bibliography