THE IMPACT OF PUBLIC RELATIONS ON THE INTERPERSONAL RELATIONSHIP BETWEEN THE MANAGEMENT AND STAFF

ABSTRACT

This project examines the Impact of Public Relations on the Interpersonal Relationships  of the management and staff of Leadway Assurance Plc. The study aims to understand how internal public relations practices influence communication, trust, and collaboration, ultimately affecting the overall work environment. By employing a mixed-method approach, including survey, interview, and case studies, the research investigates the effectiveness of various public relations tools in fostering positive relationships and enhancing workplace dynamics. The findings reveal that effective implementation of public relations strategies positively impacts interpersonal relationships between management and staff of Leadway Assurance Plc. It also reveal that  employees of Leadway Assurance would be better informed about the organization policies, goals and programmes if there is no Public Relations Unit. Public relations strategies not only improve employee morale and job satisfaction but also enhance organizational performance by promoting a supportive and collaborative work culture. The project concludes that effective internal public relations is essential for strengthening interpersonal relationships within an organization. It recommends that organizations prioritize public relations practices that encourage open communication, recognition, and continuous engagement, thereby fostering a more harmonious and productive workplace.

KEYWORD: Employee, External, Internal, Interpersonal Relationship, Public Relations.

TABLE OF CONTENTS

Title      Page

DeclarationI

CertificationII

DedicationIII

AcknowledgementIV

Abstract V

Table of contentVI

CHAPTER ONE

INTRODUCTION

1.1Background to the Study1

1.2Statement of the Problem3

1.3Objective of the Study4

1.4Research Questions4

1.5Research Hypothesis 5

1.6Significance of the Study5

1.7Scope of the Study5

1.8Definition of Terms6

CHAPTER TWO

LITERATURE REVIEW

2.1Review of Related Literature7

2.1.1Concept of Public Relations7

2.1.2Role of Public Relations 8

2.1.3The Four Strategic Approaches of Public Relations9

2.1.4Impact of Public Relations on Organisational Performance 11

2.1.5Concept of Interpersonal Relationship12

2.1.6Interpersonal Relationship Skills 14

2.1.7Impact of Interpersonal Relationship Skills on Organizational Performance 16

2.1.8How Public Relations Influences Interpersonal Relationships 18

2.1.9   The Impact of Public Relations on Interpersonal Relationships19

2.2Theoretical Framework of  the Study 20

2.2.1The Excellence Theory20

2.2.2Stakeholder Theory21

2.3Empirical Studies22

CHAPTER THREE

RESEARCH METHODOLOGY

3.1Introduction24

3.2Research Design24

3.3   Sources of Data Collection24

3.4Population of the Study24

3.5Sampling Size25

3.6Sampling Techniques25

3.7    Data Collection Instrument26

3.8Administration of Data Collection Instrument26

3.9Validation and Reliability of Instruments26

3.10Method of Data Analysis27

3.11Limitations of the Methodology28

CHAPTER FOUR

DATA ANALYSIS PRESENTATION AND INTERPRETATION

4.1Data Presentation and Interpretation29

4.2 Test of hypothesis38

4.3 Discussion of the findings44

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1Summary45

5.2Conclusion 46

5.3Recommendations46

5.4Suggestion for Further Study47

Biblography48

Appendix