ABSTRACT This project examines the Impact of Public Relations on the Interpersonal Relationships of the management and staff of Leadway Assurance Plc. The study aims to understand how internal public relations practices influence communication, trust, and collaboration, ultimately affecting the overall work environment. By employing a mixed-method approach, including survey, interview, and case studies, the research investigates the effectiveness of various public relations tools in fos...
Abstract The advent of social media has brought with its new ways of communicating and interacting. Social networking sites have become quite popular in the recent past especially among the youth. They are not only being accessed on computers but also on mobile devices. The capability of social media to allow individuals to share their experiences, opinions and ideas being seen as an enabler for political participation and democracy among youths. The study’s specific objectives are, assess...
Abstract: Journalists are deemed as custodians of press freedom and it is their onus to feel ethically obliged to give their audiences information that is of public interest. In this study, we examined the extent to which journalists reflect on the code of conduct to make decisions on how to gather information, package information ,publish and distribute stories in media. Investigations were made on which decisions were made when to select appropriate channels are used to break the story; if...
Abstract: Push-Pull Technology (PPT) has been promoted as innovative and effective agriculture technology of addressing yield losses in the maize fields of resource-poor famers due to Striga weeds and Stem borers’ infestation in western Kenya. Being a knowledge intensive technology, learning and uptake of push-pull technology among the smallholder farmers has been relatively slow. Farmers need to have considerable knowledge level for them to learn and adopt it. The purpose of the study was...