ABSTRACT
The study is intended to find out the impact of advertising on the marketing of hotel service in Enugu metropolis.
This include investigation whether advertisement helps hotels in creation of public image also to know whether advertising in necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore the study is intended to find out if hoteliers undertake advertising in view of its impact to hotel services.
Four research questions are laid down which the researcher use to see if his views about the impact of advertising on the marketing of hotel services have any impact in hotels.
The problem that encounter by many hotels in effort to advertise their services in a developing economy are also treated by review of related literature.
The researcher carried out various research in different hotel industries and data were obtained through questionnaire, oral interview, and by observation this comprises of primary and secondary data.
Data that were obtained were analyzed, by the research viz that advertising play important role in effective marketing of hotel service and maintenance of large market share and consumer sees advertising as a very good programme because of the entertainment rhythm. It was also found that there are many communication media available to hotels in advertising their services, the researcher also find out that Mac- Davos hotel have clear definition of authority among the staff. The researcher also observed that the hotel lays much emphasis on rendering high quality services to their customers.
The following recommendation were also made by the researcher that the hotel, should embark on advertising to create awareness instead of relying on recommendation of customers, they should stress peculiar qualities they posses and remove any part that are bound to conflict with general behaviour of the society that is moral ethnics and culture should be considered properly before embarking on any advertising programme that advertising should be used to stimulate sales and entrances profitability instead of price reduction.
In conclusion the researcher concluded that hotels should embark on advertising in marketing of their services it can also concluded that things like morality, ethnics and culture are bond to affect advertisement if they are not considered appropriately.
TABLE OF CONTENTS
COVER PAGE
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
PREFACE
TABLE OF CONTENT
CHAPTER ONE
1.1 INTRODUCTION
1.2 STATEMENT OF PROBLEM
1.3 PURPOSE OF THE STUDY
1.4 SCOPE OF STUDY
1.5 SIGNIFICANCE OF THE STUDY
1.6 HYPOTHESIS FORMULATION
1.7 LIMITATION OF STUDY
1.8 DEFINITION OF TERM
CHAPTER TWO
LITERATURE REVIEW
2.1 DEFINITION OF ADVERTISING
2.2 ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES
2.3 THE IMPACT OF ADVERTISING OH THE MARKETING OF HOTEL SERVICES
2.4 THE NATURE OF ADVERTISING
2.5 THE EFFECTS OF ADVERTISING ON MARKETING OF HOTEL SERVICES
2.6 THE MERIT AND DEMERIT OF ADVERTISING IN A DEVELOPING ECONOMY
2.7 THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES AN OVERVIEW
2.8 ILLUSTRATION SHOWING THE OBJECTIVE OF ADVERTISING ON MARKETING OF HOTEL SERVICES
2.9 ADVERTISING STRATEGIES ADOPTED BY MAC- DAVOS HOTEL IN MARKETING OF THEIR SERVICES
2.10THE EFFECTIVENESS OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES
2.11REFERENCE
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 SOURCES OF DATA COLLECTION
3.2 SAMPLE TECHNIQUE
3.3 POPULATION OF THE STUDY
3.4 SAMPLE SIZE DETERMINATION
3.5 RESEARCH INSTRUMENT FOR DATA COLLECTION
3.6 METHOD OF DATA ANALYSIS
CHAPTER FOUR
4.1 PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
4.2 TESTING OF HYPOTHESIS
CHAPTER FIVE
SUMMARY OF FINDING, CONCLUSION AND RECOMMENDATION
5.1 SUMMARY OF FINDINGS
5.2 RECOMMENDATIONS
5.3 CONCLUSION
BIBLIOGRAPHY