THE IMPORTANCE OF MARKETING RESEARCH TO NEW PRODUCT DEVELOPMENT (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY LAGOS)

Abstract
This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective of the study and significance of the study as well as scope and limitation were examined. Chapter two deals with literature review on the importance of marketing research to new product development and product in the market. Chapter three deals with research methodology and source of data collection population size were examined. Chapter four exposed the findings data analysis questionnaire and listing of hypothesis. The  last chapter that is chapter five base on the summary of findings, conclusion, recommendation and suggestion for further studies, bibliography and appendix.

Table of contents
Title                                                 i
Approval                                             ii
Dedication                                        iii
Acknowledgment                                    iv
Table of contents                                    v
Abstract                                            ix

CHAPTER ONE
1.0     Introduction                                     1
1.1    Background of the study                            1
1.2    Statement of the problem                            1
1.3    purpose of the study                                2
1.4    Significance of the study                            3
1.5    Scope of the study                                4

CHAPTER TWO
2.0    Literature review                                6
2.1    Research on the product in the market                8
2.2    Problem of pricing                                 9

CHAPTER THREE
3.0    Methodology                                    14
3.1    Design of the study                                14
3.2    Area of the study                                14
3.3    Population of the study                            14
3.4    Samples and sampling techniques                     14
3.5    Instrument of data collection                        15
3.6    Validation of the instrument                        15
3.7    Distribution and retrieval of the instrument            16
3.8    Method of data analysis                             16

CHAPTER FOUR
4.0    Presentation and analysis of data                    17
4.1    Introduction                                      17
4.2    Presentation of data                                 17
4.3    Discussion of the finding                             19

CHAPTER FIVE
5.0    Summary of findings, conclusion and recommendations, 21
5.1    Summary of findings                                21
5.2    Conclusion                                    23
5.3    Recommendations                                24
    References                                     25
Appendix A                                    26
Appendix B                                    51