Fuel Station Business Plan

A gas station, or filling station, or fuelling station or service station, is a retail outlet that retails gasoline (petrol), diesel, and motor vehicle lubricants. Gas stations provide their clients with one of three kinds of service: Full service, minimum service, or self-service.

A full-service gas station has officers that use the pumps, often wipe the windshield and check the oil level of the vehicle and the tire pressure, and then collect payments, maybe a modest gratuity and minimum service. The gas station has pumps operating staff members. This is often necessary because of rules that ban customers from operating the pumps themselves.

The oil and gas sector is one of Nigeria's most famous business sectors, and countless billionaires have always been created overnight. You naturally envy the entire community in Nigeria, owning a block of oil or a petroleum well, even when its resources are not used. It has become the country's most important export product for numerous decades, since the industry earns billions of dollars for the country annually and people engaged are known to smile continually at the Bank.

The oil and gas industry is a thriving sector of the economy of Nigeria, and just like every good business, there is money to be made in the sales of petroleum products and profit is always there and this is due to the poor state of electricity in the country making most companies switch over to generators and all the giant diesel generators that power most of our industries run on diesel. MTN for example is said to have over 6,000 diesel generators that power all their base stations across the country and they run on average of 20 hours daily. This combined with number of daily commuters and car owners who purchase fuel products for their vehicles and homes who require LPG and kerosene for cooking and other purposes.

In business and supply sense, the best product to deal with is the product that is in high demand. That makes petroleum products one of the very good choices when it comes to the Nigerian oil and gas retail business.

Table of Contents

I.    Introduction. 4

1.0 Executive Summary. 4

1.1 Company Benefits. 5

1.2 Business Objectives. 5

1.3 Vision. 6

1.4 Mission. 6

1.5 Keys to Success. 6

1.6 Business Opportunity. 6

2.0 Company Summary. 6

2.1 Company Ownership. 7

2.2 Location and facilities. 7

2.3 Start-Up Summary. 8

Table: Start-up Funding. 9

3.0 Product Description. 9

3.1 Future Products. 10

4.0 Market Analysis. 10

4.0.1 Market Summary. 10

4.0.2 Market Trend. 11

4.0.3 Marketing Plan. 12

4.1 Target Market13

4.2 Industry Analysis. 14

4.3 Demand. 15

4.4 SWOT Analysis. 16

4.4.1 Strengths. 16

4.4.2 Weakness. 16

4.4.3 Opportunities. 16

4.4.4 Threats. 16

4.5 External Environmental Analysis. 16

4.6 Marketing Strategy. 17

4.7 Publicity and Advertising Strategy. 17

4.8 Sales Forecast18

4.9 Sustainability and Expansion Strategy. 20

5.0 Strategy and Implementation Summary. 20

5.1 Competitive Edge. 21

6.0 Management Summary. 22

6.1 Management Team.. 22

6.2 Personnel Plan. 22

Table: Payroll Year 1. 23

Table: Payroll Year 1-3. 23

7.0 Financial Plan. 23

7.1 Breakeven Analysis. 23

7.2 Projected Profit and Loss. 24

7.3 Projected Cash Flow.. 25

7.4 Projected Balance Sheet27