Hotel Business Plan

The hospitality industry has been in existence from time immemorial and it is still waxing strong simply because people can’t do away with the services they offer. When you talk about a hotel, you are talking about an establishment that provides lodging for guest / travellers, tourist, visitor, on a short-term basis with a fee.

When people lodge in hotels, they have the options of subscribing to other services the hotel offers; services like feeding, drinks, laundry, fitness centre, swimming pool, conference room and business room, amongst others.

As a matter of fact, the facilities provided by some hotels may range from a basic bed and storage wardrobe, to luxury features such as en-suite bathrooms, mini parlour. It is the norm for big hotels to provide additional guest facilities like swimming pool, conference centre, business centre, childcare, self-service laundry, fitness centre and social function services.

In some countries, hotels are required by law to serve food and drinks to all their clients that lodged in their facility while in some country, you would have to choose the additional services you want from the hotel. The bottom line is the higher the amount you pay in hotels, the more the services you are entitled to.

Starting a hotel business is capital intensive and it is considered a long term investment because it takes a while for the owners to breakeven and start making profits. No doubt it takes a big time investor to consider starting his or her own hotel business, which is why loads of hotels are owned by groups of investors. One good thing about the hotel business is that the business can grow so big that it will not only have active presence in key cities in the country where it started from, but in major cities in all the continent of the world.

It is important to state that hotel operations vary in size, function, and cost which is why hotels are classified into different grades (two-star hotel, five-star hotel, seven-star hotel).

Table of Content

Table of Content3

i.    Overview5

1.0 Executive Summary5

1.1 Business Objectives6

1.2 Vision6

1.3 Mission6

1.4 Guiding Principles7

1.5 Key to Success7

2.0 Company Summary7

2.1 Company Ownership8

2.2 Location and Facilities8

2.3 Start-Up Summary8

3.0 Services and Amenities8

4.0 Market Analysis9

4.0.1 Market Summary9

4.0.2 Market Trends9

4.0.3 Marketing Plan10

4.1 Target Market10

4.2 Industry Analysis10

4.3 Challenges Facing Hospitality Industry11

4.4 SWOT Analysis13

4.4.1 Strengths13

4.4.2 Weakness13

4.4.3 Opportunities13

4.4.4 Threats13

4.5 External Environmental Analysis13

4.6 Competition and Buying Patterns14

4.6.1 Main Competitors14

4.7 Marketing Strategy14

4.8 Publicity and Advertising Strategy15

4.9 Sales Forecast16

5.0 Strategy and Implementation Summary16

5.1 Competitive Edge17

6.0 Management Summary17

6.1 Management Team17

6.2 Personnel Plan20

Table: Salaries and Wages20

7.0 Financial Plan20

7.1 Breakeven Analysis20

7.2 Projected Profit and Loss21

7.3 Projected Balance Sheet22