ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1.To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2.To determine the role of advertising in increasing the profitability of the company. 3.To determine the import of advertising in increasing the sales volume Jumatex suitcase used. Based on this, a total of 411 que...
ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart from secondary data obtained from literature review, primary data were obtained using questionnaire. The emerging data were analyzed with the ...
ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumer and personnel of Encristo Pharmaceutical company limited Neugu. The r...
ABSTRACT Summary, this study is carried out to educate the populace on the attributed or advantages that would be derived from the privatization and commercialization of government industries. TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.1Background of the study 1.2Statement of the problem 1.3Purpose/objectives of the study 1.4Significance of the study 1.5Limitation of the study CHAPTER TWO REVIEW OF RELATED LITERATURE C...
ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplement the information got through other sources. The hypothesis in this study were tested using chi-square (x2). On the finings, it was obse...
PREFACE This study of cusses on the effectiveness of personnel selling in the marketing of capital goods. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was effective or otherwise. In other to find an appropriate solution to the prevailing predicaments, a pilot survey was carried out and its ...
ABSTRACT This project work examine the “impact of transportation cost on customer goods retail processâ€. The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about the topic. The data generated were analyzed using descriptive statistical tool, mainly f...
ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked to the place of marketing in the service industry, with emphasis on the authentic laundry and dry cleaning firm in Enugu. The study evalua...
ABSTRACT The objective of this study was to evaluate the internal control system in operation at power holding company of Nigeria Plc in Enugu State with a view to knowing its impact on revenue generation in the state. A sample of 40 was selected for the study randomly. The questionnaires were used in gathering the primary data while secondary data were collected from the work of others in the form of literature review. The data collected were analyzed using the chi-square (x2) as the statist...
ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine the level of students, staff and managements relation in the institution. To guide this study a review of Literature was done to expose th...
ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which include: Questionnaire, personal interviews, observations. The analysis of this data collected revealed certain prospects and problems sho...
ABSTRACT This project work is an-depth study of recruitment, selection and training, which are seen to feature prominently as crucial elements of personnel management. The overall objective of t his research work was to examine the institutionalized process of recruitment and selection as feared in a public limited companies; examine the practicability of the recruitment, selection and training processes as stipulated, appraise attempts by organization to increase employees’ performanc...
TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Table of contents CHAPTER ONE Introduction 1.1Background of the study 1.2Statement of the problem 1.3Objective of the study 1.4Significance of the study 1.5Limitation of the study 1.6Research questions Reference CHAPTER TWO Literature review References CHAPTER THREE Data analysis and interpretation 3.1Summary and conclusion 3.2Recommendation Bibliography Questionnaire
ABSTRACT This project work centres on Local Government: A plat form for political participation. (A CASE STUDY OF ANAMBRA EAST LOCAL GOVERNEMT AREA). The study aims at finding out the role and contributions of citizens in the Local Government level. This research work therefore tries to explore foundational participatory role of Local government, their level of awareness and education. This work is divided into three chapters. Chapter one deals with the introduction and backgrou...
ABSTRACT This project work was on the importance of community bank in rural areas with a special interest on Nise Community bank Awka south, of Anambra State as a case study. The dynamism in the banking industry has motivated me to write on this subject and the purpose is to find out how community banks are coping with rural challenges. The hypothesis tasted are as follows: Many rural dwellers are yet to realize and understood the importance of community banking service to the success of ...