Abstract vi ABSTRACT This study investigates the relationship between aggressive marketing and product performance. The study was able to determine, among other, how inter-industry marketing commitment and company goal actualization can affect the performance of actors in the communication industry. The study was limited to MTN Nigeria Plc and Globacom limited, being some of the major actors in the Nigerian telecommunication industry. The research work relies majorly on primary data which wa...
This paper is a comprehensive summary of a well known company in the world today due to its technological effect on the entire populace. The Company "Lenovo" is a company that deals mostly on electronic and which have made a name and acquired more shares in the market. This write up terms to show and guide students on the way of analyzing a company's financial and non-financial performance. It also shows the contents that are expected in an Annual Report. The researcher made use of secondary ...
CHAPTER ONE RESEARCH DESIGN 1.1INTRODUCTION In the era when planned economic development has been identified as a means of achieving economic take-off in developing countries, the study of some key institutions is imperative. This study is on the banking sector. Thus “An Evaluation of the Effect of Interest Rate on the Profitability of Commercial Banks” Banks act as financial intermediaries collecting deposits from one group and lending it out to another group. In this role they ar...
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly. The new definition state; marketing is function which links the consumer, customers and public to the marketer through information use to ident...
TABLE OF CONTENTS Title Page…………………………………………………………………..i Certification……………………………………………………………….ii Dedication………………………………………………………………..iii Acknowledgement……………………………………………………iv-vii
ABSTRACT Thisproject studies the comparative analysis of private and public road transportoperations. A conscious effort is made to measure the impact of both means oftransport, their efficiency and characteristics on the road traffic congestion.Data both secondary and primary on the performance of both private and publictransport operators on major road networks connecting the capital city of ImoState and other major cities are collected. A statistical analysis of the datais being carrie...
real representation -of presidential election in somalia
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IMPACT OF RECRUITMENT METHOD ON THE NIGERIAN CIVIL SERVICE mso-fareast-font-family:Cambria">INTRODUCTION mso-fareast-font-family:Arial">The concept of personnel management is a common term to mean management of staff in an organization. The conceptual approach refers to the administration of staff matters in organizations. The operational approach deals with what personnel officers naturally do. The major functions of personnel management deal with the general administration performe...
ABSTRACTAbortion is a wide issue and the major concern in most of the discussion on abortion draws heavily from the fact that abortion constitutes severe danger to a woman’s health but at the same time when performed by medical specialist (i.e. abortion specialist) is safe for the woman. Abortion is accepted and also rejected by different societies and people indulge in abortion for a lot of reasons. some indulge in abortion so that they can complete their education, some because of the fea...
The phenomenon of poverty has always occupied the central discourse of many organised polities especially given its attendant consequences in a society where it is dominant. Scholars and practitioners have in various ways debated profusely on what causes poverty and its reduction process. While some hold the profound view that the causes of poverty are largely exogenous, others submit that the causes of poverty are endogenous. They largely ascribe poverty to government corruption with limited...
As a compulsory payment exacted from the people for government use, tax proceeds are expected to manifest basic social values for the citizens as well as representative as possible. The Nigerian context depicts infinitesimal applicability of tax revenue to the provision of social services in Nigeria. This performance crisis manifests in the absence of basic infrastructure, the tendency to evade tax payment and the impoverishment of the Nigerian people. The paper therefore, addresses fundament...
ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses sales promotion for several reasons: to generate quick sales bursts, to build long-term awareness and maintain steady market shares, to gain increas...
CHAPTER ONE INTRODUCTION 1.1Background of the Study Following the fluctuation of the naira in 1986, a policy induced by the structural adjustment programme (SAP), the subject of exchange rate fluctuation has become a topical issue in Nigeria. This is because it is the goal of every economy to have a stable rate of exchange with its trading partners. In Nigeria, this goal was not reached in spite of the fact that the country embarked on devaluation to promote export and stabilize the rate of e...
Abstract The objective of this project is to examine the Nigeria Police Force management of crises and conflict in as a colonial institution that has survived for several decades, in order to understand the modifications and adaptations which have occurred in its historical role and functions, especially, after indigenous personnel had replaced the expatriate ones. It is assumed that such adaptations would be able to achieve greater congruence with the values and norms of the Nigerian society...