ABSTRACT Social media advertising is a powerful tool in contemporary times. The study sought to explore the effectiveness of firms’ social media advertising of fashion brands on consumer decision making with the mediating effect of consumer engagement in Ghana. Three constructs in assessing the effectiveness of firms’ social media advertising which included emotional appeal, informativeness and advertising creativity were used. There were two objectives of the study. The first objective w...
ABSTRACT This study investigated how customers’ perception of the rebranding exercise by the largest bank in Ghana with focus on selected rebranded elements and its influence on their bank preference. The perception of potential customers of the rebranded elements was ascertained using three of the selection criteria (memorability, meaningfulness and likeability) for brand elements as opined by Keller (2003). The selected brand elements in the context of this study included; name, slogan a...
ABSTRACT This study concerns the determinants of the differential use of health care regimens. The focus is on herbal and orthodox medical regimens. Its central theme is that socio-cultural determinants constitute important factors that influence the sick in the selection of a health care regimen in developing African countries. The study pursues this theme by examining the complaint patterns of the two medical regimens, ascertaining the motivations that account for the basis of preference, t...
ABSTRACT This research investigates into the determinants of non-performing loans of listed banks in Ghana using a quantitative research design which allows for both entity and time dimension. Data for macroeconomic variables for the years 2006 to 2016 were obtained from World Development Indicators (WDI) whiles Bank specific data were collected from the annual reports of banks. The study found banks size to be positively related to NPLs. ROA is negatively related to NPLs but it was not sign...
ABSTRACT The role of forgiveness of perceived offenses in health has gained empirical attention for about three decades now in various areas including the area of Human Immunodeficiency Virus and Acquired Immune Deficiency Syndrome (HIV/AIDS). This study aimed at investigating the relationship between forgiveness of offenses directly related to one’s HIV/AIDS-positive status and two health outcomes – psychological health-related quality of life (PHRQOL) and immune functioning, measured b...
ABSTRACT Observation of the behaviours of 1406 drivers at T Junctions were made by pairs of final year.
ABSTRACT As a colonial power French developed the policy of assimilation the most ambitious administrative system through out the colonial experience of Africa
ABSTRACT The aim of this study is to explain why members of Academic Staff Union of Universities and and the Nigerian Medical Association particularly those in state employment, at the federal or state level engage in strike
ABSTRACT Small Scale Industries all over the world have been the engine room for viable economic growth and development. In the light of the above, this research work identifies the role of small scale industries (SSI) in the growth of the nation's economy. Various related literatures were reviewed from which it was noticed that Small scale Industries are central to the growth of the nation’s economy. This is evident in the policies created by government to accelerate the development of sm...
ABSTRACT The main purpose of the study was to develop a systematic approach for analyzing food and nutrition problems in Nigeria with a view to providing a suitable framework of public sector policies
ABSTRACT The majority of women enterprises are in the informal sector and they earn low incomes. Research has shown that microfinance is a development tool that can be used to empower women. However, there have been several discussions on whether microfinance serves the poor; since about 70% of the world poor are women. The study seeks to assess the role microfinance plays in the social and economic empowerment of women in Ghana. Probability and non-probability sampling techniques were used ...
ABSTRACT The study examines and conceptualizes accumulation in the context of Nigeria‟s neocolonial state. It investigates the nature of accumulation in Nigeria and, the role of the state and social classes in the accumulation process; the implication of the hegemony of foreign capital and transnational accumulation for the development of underdevelopment in Nigeria; the impact of the state-capital model of primitive accumulation on the crisis and contradictions of capitalist underdevelopm...
ABSTRACT The purpose of this study was to explore the role of culture in shaping the entrepreneurial behaviour of women. It is believed that the disparities in the levels of entrepreneurship across countries may be caused by differences in culture. However, it appears women entrepreneurship is more responsive to cultural norms and values than male entrepreneurship. In Sub-Saharan Africa especially, most countries have strong cultural practices that traditionally impose restrictions on women ...
Abstract This study examined the prevalence of menopausal symptoms and coping strategies among a total of 140 woman selected from ST Andrew Anglican church Abossey Okai in Accra. The effects of the average age of the participants and number of children on women‘s experience of menopausal symptoms and coping were also examined. The employed a cross-sectional survey design and a set of questionnaires measuring signs and symptoms of menopause and coping strategies were administered to the resp...
ABSTRACT The study sought to provide a comparative analysis of the performance of the various financial asset classes over the past decade in Ghana. The study employed a quantitative technical trend analysis on bond, stocks and Mfund over a period of 10years. Also, the econometric model of GARCH (1,1) was employed to calculate the risk orientation of the various asset classes. From the results, the study found that the three classes of assets employed for the study, that is bond, stocks a...