EXECUTIVE SUMMARY Les Klar Couture is a fashion company located in Ghana and noted for its simple, decent but classy designs. Selling at affordable prices, Les Klar hopes to expand its operations worldwide, a few years to come. It, however, focuses on empowering its clients to have confidence in themselves and to dress to suit their body sizes. The company currently runs its main branch at North Industrial Area and is yet to operate at its new branch in Kasoa. However, after conducting a need...
ABSTRACT Lemish Pharmacy is a pharmaceutical company that focuses on administering drugs to people in need of it and offering counselling to patients in one medical situation or the other. The company has 2 employees who attend to customers and suppliers during the day and in the evenings. There are several problems that the company is facing but the main cause is that they lack a business plan that would guide their operations and help in better decision making. The lack of a business plan h...
EXECUTIVE SUMMARY Obrapa Money Lending Limited is a company licensed by the Bank of Ghana to operate the business of money lending. The company takes funds from the public in the form of investments and gives out funds to the public in the form of loans. Since its inception in 2013, the company has provided financial assistance to traders, taxi drivers and small enterprises. The aim of this project was to develop a strategic marketing plan for Obrapa Money Lending Limited to increase its bran...
Abstract Without the much-needed financial and technical resources to exploit the oil and gas resource discovered in 2007 on her own, Ghana sought foreign expertise to develop the Jubilee Field and surrounding fields. To enable locals benefit from the resource through increased employment, transfer of knowledge and technology know-how, supplier developments and various other means, a local content policy was adopted in 2011 and a subsequent Legislative Instrument passed in 2013 to enforce thi...
Abstract Globalization, pressure for speed and innovation, and growing competition for talented workers have given organizations added incentives to review their employee relations strategies in order to attract, motivate and retain the workforce that will help them to be successful (Joo & Mclean, 2006). This study investigated the factors that Ghanaian organizations need to employ in their human resource management practices in order to set themselves apart from their competitors and be reco...
ABSTRACT The main focus of the study is to find out how mobile telecommunication providers use visual adverts to gain a competitive advantage. To understand visual advertising and how it affects the consumers‟ choice of mobile phone brand, it is important to examine the mechanisms used to capture the consumers‟ attention and to understand the specific part of the adverts that appeal to the consumers. The survey results generated useful insights on this subject matter. Questionnaires to cu...
ABSTRACT Ghana which is considered as one of the fastest developing country in Africa is also considered as one of the fastest growing countries in West Africa in terms of internet usage. This study is conducted to understand the internet usage among secondary school students. The internet is becoming a platform for various activities and secondary school students are beginning to access the internet for various types of information from various parts of the world and as a means of communicat...
EXECUTIVE SUMMARY A leading real estate developer is looking into developing 50-100 multifamily rental units at a central location in Accra. To do this, the developer needs to understand the current rental rates of multifamily units in Accra, the key areas that have a lot of these multifamily units and the profile of the tenants. As such, the goal of the study is to conduct a market research on selected geographic areas and to provide accurate market intelligence that will help capitalise on ...
Abstract Stock markets in developing countries have been likened to “casinos” as a result of the general perception that they do not contribute to economic growth. Very few studies have tried to specifically examine the situation in Ghana with varying results. Most studies employing OLS have found a positive relationship between the variables whiles those that have employed ADRL or VEC, have often found a negative stock market and growth nexus in Ghana. Research, however, shows that, OLS ...
ABSTRACT This study examined the cognitive and behavioural functioning of patients with Spinal Cord Injury (SCI). Further, it examined whether the adherence to cultural Africentric values has any significant influence on the quality of life (QOL) among Spinal Cord Injury patients. Ninety (90) participants comprising 45 patients and 45 healthy controls between 18 and 70 years of age were sampled for this study. They were administered tests assessing cognitive failures, attention, fluency, memo...
ABSTRACT The role of macroeconomics on firm performance has attracted attention of economists for decades due to the complexity in formulating corporate policies in achieving success among many organizations. This study aims to examine the relationship between macroeconomics and performance of firms listed on the Ghana Stock Exchange (GSE). Following literature, ROE and ROA were selected as proxy for firm performance and suggested independent variables included were growth in the sales of the...
ABSTRACT With the changing nature of family systems in Ghana, majority of informal sector workers risk suffering poverty and poor well-being in their old age. It is therefore imperative that these workers actively plan for their life after retirement. This study examined social representations of retirement and retirement planning among informal sector workers in urban and rural Ghana. Simultaneous qualitative and quantitative mixed method design was used to gather data. The qualitative compo...
ABSTRACT Community-based adaptation (CBA) has become one of the most discussed climate change adaptation options in recent times especially in developing countries. In Ghana, CARE International’s five-year Adaptation Learning programme (ALP) was carried out in two vulnerable districts in Northern Ghana. The study was to identify and describe the socioeconomic benefits of the ALP on the livelihoods of households in Saamini and Zambulugu communities in East Mamprusi district. Both quantitativ...
ABSTRACT Getting monetary policy right is crucial to the health of any economy (Mishkin, 2004). While the current policy regime is expected to have better control at inflation, certain issues have cast doubt on the effectiveness of the policy regime. As a result, monetary aggregate targeting has surfaced and a commitment has been made to incorporating this in the current policy framework. This has raised the importance of the demand for money function for Ghana again. The study estimates a lo...
ABSTRACT Climate Change has been globally recognized as a multi-scalar socio-economic and environmental problem. Its effects are multidimensional and affect ecosystems, rain-fed agriculture, forestry resources, water, and health. Developing countries, particularly those whose livelihoods are tied to climate-sensitive sectors coupled with low resilience and high vulnerability, will suffer the worst of this menace. Despite these daunting realities confronting developing countries and local comm...