Abstract Presently, Africa is predicted to be the next big hub for innovation due to its abundance of resources. Its biggest challenge however is preserving its resources while enriching its culture through innovations that stay true to its values. The aftermath of industrialisation in other parts of the world has seen the continent become a mass consumer of cheap and unsafe products, especially with regards to cosmetics. This happens in tandem with the continent being the major source of nat...
ABSTRACT Kayayei is an occupation in Ghana that involves carrying items in the market from one place to another for a fee. Kayayei is not a crime neither is it an immoral act, but the social, economic and health issues associated with the work makes it dangerous. A lot of interventions have been created in the north but the kayayei phenomenon is increasing. This research sought to understand the motivations and circumstances that influence women from the north to migrate to the southern part ...
EXECUTIVE SUMMARY A new real estate developer is seeking to build container housing units as housing accommodation for students, staff and faculty of Ashesi University College, one of Ghana’s leading private universities. To fulfill this, the developer needs to have knowledge of the target market, trends in existing housing accommodation and understand the potential of their project compared with competitive developments. Thus, the goal of this project is to conduct a market research study ...
Executive Summary Ashesi University needs to establish ways in which it could address its limited brand awareness in many parts of the African continent, with the help of its international students. This led to the need to understand the perceptions, attitudes and relationship of international students towards the brand of Ashesi. This would help in identifying sources of brand equity for Ashesi University, and opportunities in which the external relations office could use to promote brand aw...
ABSTRACT There is a lot of talk on this new wind of economic benefit – the “demographic dividends.” Many regions of the world have had their share of the demographic transition and dividend. Still, most countries in Africa are yet to receive it or might even miss it if they do not put in place the necessary structures and systems to reap it. The study, therefore, seeks to find the state of Ghana concerning the dividend. It explores the preconditions of attaining the dividend, which migh...
ABSTRACT Literature has been described as the reflection of society through the eyes of the member of that society. Literature comes in many forms; writing, drama, songs, dance as well as stories. Throughout the history of Ghana there has been a strong representation of the societal values of the people through the work of authors such as Ama Atta Aidoo, Ayi Kwei Armah, Kofi Awonoor and Kofi Akpabli. However, over the years the amount and quality of writing coming from the country has reduced...
ABSTRACT Using simple cost-benefit analysis, this thesis investigates why Ghana, the world‟s second largest cocoa producer, has followed a strategy of exporting its cocoa beans instead of processing the beans into semi-finished and finished cocoa products. It is assumed that apart from the necessary technological ability needed to process cocoa beans the economic incentive for an increasing focus on processing relative to producing the beans for export is the profit incentive. The analysis ...
ABSTRACT This study investigated how airlines in Ghana apply service recovery to their operations in serving customers. It explores what internal mechanisms (processes) the airlines have in place to recover service when there is a service failure. The fact that airline service is performed and consumed in real time, is intangible and has the consistent dyadic interaction between its representatives and customers, gives rise to its failure prone nature. This study adopted the qualitative rese...
ABSTRACT The last two decades have witnessed a ‘paradigm shift’ in conservation and natural resource Management away from costly state-centered control towards approaches in which local people play a much more active role. The inefficiency of state control over natural resources use, has partly led to poverty, forest degradation and lack of participation by local actors in resource management. The purpose of this study therefore was to analyse the emergence and development of Community B...
ABSTRACT This study revisits the relationship between external debt and economic growth in Ghana. Using annual data for the period 1986 to 2015, and applying Autoregressive Distributed Lag (ARDL) model and in line with the empirical literature, the study found a statistically significant positive relationship between external debt and economic growth in both the long run and short run for Ghana. The study also revealed that there was adjustment to equilibrium from the short-run. Besides, con...
ABSTRACT The general low academic performance in Senior High schools have been attributed to teachers’ inability to perform their functions well and head teachers’ lack of good leadership among others (Osei, 2006; Akyeampong, 2010; Oduro, Dachi & Fertig, 2008). The study sought to find out how leadership styles of Head teachers in Senior high schools in the Mfantseman municipality influence teacher performance. The instrument used was the questionnaire and responses were indicated on a f...
Abstract They say there is “no business like show business”, but is that true for Ghana? To be exact, can corporate sponsorship help the Ghanaian theatre industry continue to grow? The purpose of this dissertation is to answer that question through interviewing key organisations in the industry as well as companies that have, had or still have sponsored theatre organisations. This paper also aims to understand what companies look for in theatre organisations when looking to sponsor them a...
ABSTRACT The football industry is one of the strongest industries in the world. It is capital intensive but boasts high revenues. Its impact on a nation is politically beneficial, socially beneficial and economically beneficial. The Ghanaian Professional League – Glo Premier League is one that is not living up to its potential. This research seeks to delve into the Glo Premier League and investigate the problems associated with it and that which causes the low stadium attendance at football...
ABSTRACT The aim of the research was to investigate into the buying behavior of fashionable clothing amongst young women in the tertiary institutions. Women are however considered to have a unique self-image and the drivers of fashion in the world (Tamboli, 2008). The theoretical frameworks used for this study were the five-stage model decision process (need recognition or problem recognition, information search, evaluating alternatives, product choice and outcomes) and the major factors that...
Abstract Service quality is a measure of how well the service level delivered by the company matches customer expectations. It is a major predictor of both customer satisfaction and loyalty, and it increases profitability, reduces cost, and leads to higher customer retention for the company. Increased competition in the telecommunications industry coupled with the newly introduced Mobile Number Portability system has made providing superior service quality to customers an imperative different...