Business Administration Research Papers/Topics

Effects Of Marketing Mix Strategies On Intentions To Purchase Hiv Self-Test Kits From Pharmacies In Nairobi County

ABSTRACT Given that private institutions issue 91% of pharmaceutical products in the country, they play a critical role in ensuring that HIV self-testing kits are distributed to the populace. To achieve this, pharmacies need to be advised to implement data-driven marketing initiatives. Establishing the impact of each of the 4Ps (product, price, place, and promotion) of the marketing mix would allow creation of a more effective marketing approach; such an approach would benefit multiple stake...

Effect Of Mobile Banking Investment On Financial Profitability: A Case Of Tier One Banks In Kenya

ABSTRACT The movement from traditional branch banking to mobile banking has caused banks to come up with strategies to attract more customers and retain existing ones. The desire to reduce both operational, administrative cost and competition has driven banks to adopt mobile banking. Technological advancements in the area of telecommunications and information technology have continued to revolutionize the banking industry. The Kenyan banking sector has witnessed many changes since the beginn...

The Effect Of Remission In Schizophrenia On Employee Absenteeism And Presenteeism In The Workplace

ABSTRACT This study aimed to advance insight on remission in schizophrenia in the workplace by examining absenteeism and presenteeism of employees. It measured the absenteeism and presenteeism of employees in businesses in Nairobi with remission in schizophrenia attending Mathari National Teaching & Referral Hospital follow up clinics with the aim of recommending a strong talent management strategy. The study adapted a quantitative method of research. All the questionnaires were filled. The ...

Assessing Out Of Pocket Costs And The Incidence Of Catastrophic Expenditures Among Chronic Disease Households In Kenya

ABSTRACT Universal Health Coverage (UHC) is among the global goals pursued by the Kenyan government. Currently, the country faces the burden of communicable diseases, chronic diseases and non-communicable diseases. To develop policies that ensure access to needed healthcare services and financial protection for all, examining out of pocket costs and the incidence of catastrophic health expenditures among households with chronic disease in Kenya is an important research and policy question. D...

Analysis Of Factors Affecting Adoption Of ICT Solutions In Dairy Farming Cooperative Societies In Meru County

ABSTRACT Information and Communication Technology (ICT) is viewed as a driver for both developed and developing countries. The benefits of ICT adoption by organizations range from opportunity and market access to operational efficiencies and making enterprises more competitive and successful. In assessing the usefulness of ICT in agriculture, significant strides in efficiency can be achieved through the use of modern technology in upstream and downstream processes within cooperative societie...

Assessment Of Change Management Processes On The Implementation Of The Trade Information Portal By Kenya Trade Network Agency (KENTRADE)

ABSTRACT In today’s globalized and digitized trading environment, governments have been keen to ensure that trade barriers are significantly reduced through Information Technology solutions. Though these solutions adopted have reduced barriers to doing business, increased transparency and improved and access to information for citizens, these governments have had to spend resources such as time and money on change management. The purpose of the study was to assess the change management pro...

Assessment Of Students’ Perception Of The Mba Healthcare Management Program At Strathmore University

ABSTRACT There is a need for healthcare workers to acquire managerial and leadership skills for their training to be relevant to the needs of the country and the community they serve. The main challenge is lack of leadership and managerial skills. With this gap in mind, Strathmore Business School (SBS) launched an MBA in Healthcare Management in 2013 to train health care workers and managers in leadership and managerial skills. The main objective of the study was to assess the experience of ...

Influence Of Safety Compliance On Performance Of Small And Medium Construction Firms In Nairobi County

ABSTRACT The purpose of this study was to examine how safety compliance influences performance among small and medium construction enterprises in Nairobi County. The specific objectives were to determine the influence of leadership involvement in safety, safety management practices, staff safety training, and investment in safety on the performance of SME construction firms in Nairobi County. Accident theory formed the theoretical framework of the study. The study subscribed to the pragmatic...

The Role Of Table Banking On Socio-Economic Empowerment Of Women In Laikipia County

ABSTRACT This study assessed the role of table banking on socio-economic empowerment of women in Laikipia County. The main objectives of the study were to measure the level of awareness of table banking in the county, determine the factors motivating women to borrow using table banking, examine the benefits of table banking as well as investigate the sustainability of table banking. The study was carried out in Laikipia County targeting women who currently belong and those who had left table...

Factors Influencing Career Progression Of Women In The Top Four Audit Firms In Kenya

ABSTRACT Audit firms are associated with intense work load, long hours, a stressful environment and cut throat competition among associates. Is it possible for a woman to succeed in this environment and rise to the level of Partnership? The purpose of the study was to examine the low representation of women at Partnership level in the Top 4 Audit firms in Kenya. The objectives of the study were to examine the factors that contribute to the career progression of women; assess the factors that...

The Perceptions Of Managers And Internal Auditors On The Factors Affecting The Effectiveness Of Internal Audit In The Public Sector: A Case Study Of Dodoma Municipality

ABSTRACT There has been a concern, on the effectiveness of the audit units in the public sector given the way, this unit is considered by the management and the fact that, still in public institutions, embezzlement and misappropriation of funds is rampant. This study was therefore put in place in order to fulfil three objectives namely; to identify main factors influencing internal audit effectiveness, to explore managers and internal auditors‟ perceptions on the perceived factors affectin...

Customer Perceptions On The Adoption Of Electronic Banking In Kenya

ABSTRACT Approximately half of the customers that have tried electronic banking services in Kenya will not become active users. Given the almost comprehensive adoption of electronic banking in the developed economies, the reasons behind the slow adoption of e-banking channels in Kenya are important research questions. In the banking world, the growth of information technology has a massive effect on the development of more flexible payment methods and more-user friendly banking services. The...

Influence Of Venture Capital Financing On Corporate Governance Of Small And Medium Enterprises (Smes) In Nairobi County

ABSTRACT The role of small and medium sized companies cannot be understated in the global economy. Though appreciated for growing the economy both in developed and developing economies, SMEs are faced with challenges including lack of proper corporate governance and lack of access to finances, among others. With lack of proper financing from sources such as venture capital, SMEs face high risk of collapse which limits social and economic growth. However, while SMEs can be adequately funded t...

Factors That Affect Development Of Affordable Housing In Nairobi County

ABSTRACT The challenge of affordable housing remains front and central not only in developing but also in established economies. It is however more pronounced in the former than the latter countries given the economic hardships faced by a relatively higher population. In Kenya, recent developments – such as the 2018 signing of a memorandum of understanding (MOU) between the United Nations Office for Projects Service and the Government of Kenya – indicate that initiatives are in place to ...

Determinants Of Uptake Of Insurance Underwriting On Public Service Vehicles Plying For Hire In Kenya.

ABSTRACT Insurance sector contributes to the growth of the economy in addition to providing risk distribution avenue to asset owners. Whereas it is mandatory in Kenya, for all public service vehicles to have an insurance policy, at least third-party cover, many insurance firms in Kenya have shied away from providing insurance cover to public service vehicles plying for hire (commonly referred to as matatus). This has left only three insurance firms representing (6%) of all insurance firms re...


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