Abstract Great Suppliers theory “states that there are six types of offers that permanently exist in all markets and their count of existence is not affected by factors.” The Six Types of Offers : 1. Alternative : An offer which aims to provide better product than those which are available by creating a different segment of customers . 2. Twin brothers : An offer which aims to provide Identical products to the same as available in market to cover the gap and to serve a large populatio...
Abstract: Academic discourse has given much attention to crisis management, a logical trend given that crises have profound implications on businesses and on consumers’ behaviour. A core premise that has featured prominently, and indeed remains a core research interest, is public health-related crisis. Underpinned on that business and consumers’ behaviour implication foundation, this study aims to contribute to the public health crisis management literature, albeit from a retail mark...
“Branding and consumer buying behaviour are positively correlated (Muhammad & Iqbal, 2014). Emotional loyalty is considered as optimistically influencing emotional brands towards customers (Jawahar and Maheswari, 2009). The value premium generation of the brand and effusion do get effected by the association of parent brand and brand extension. Concluded value trade off experienced from the parent brand is discovered to be effectively connected effusion towards brand extension. Mu...
Agrawal, M. (2015). “Review of a 40‐year debate in international advertising”, InternationalMarketing Review, 12(1): pp. 26‐48.Boyland, E. J., & Harris, J. L. (2017). Regulation of food marketing to children: Are statutory orindustry self-governed systems effective? Public Health Nutrition, 20(5), 761–764Cassim, S. B. & Bexiga, D. (2017). The regulation of advertising to children: A comparativeassessment, Alternation, 14 (1), 137-165Cassim, S. & Langton, R. (2016). Current issues in...
The Sudden outbreak of Covid-19 Pandemic brought a completely new order in national and globaltransactions. The pandemic greatly affected business performance. The global Marketing and World-wide businesses were challenged to retool in order to achieve better and successful performance. Based on this development, establishing the determinants of global marketing performance becomes inevitable for global marketers that wish to remain relevant. The period of Covid-19 witnessed unprecedented eng...
Organizational performance is getting more and more important, especially in a market withgreater competition and changing economic dynamics. Emphasis on creating the right opportunityto reach out to the audience, and meeting the requirements in the most optimal method has becomethe norm for organizations. This study therefore seeks to investigate the effect of strategicmarketing planning on corporate goal of Lafarge Africa Plc. Questionnaire was used to elicitinformation from top management ...
This study interrogates the impact of pro-environmental behaviour on firms’ performance and socialsustainability. Understanding the pro-environmental behaviour in the society and establishing the determinants provide cue towards smoothening environmental sustainability. The specific objectives of the study are: to assess the impact of green managerial innovation on the firms’ competitive edge and social sustainability and to establish the extent of the relationship between eco design and ...
Globally, the increasing engagement in technological service delivery is over whelming especially in Banking Industry. This study explores the effect of technological service delivery on retention of loyalty of deposit money Bank customers. Specifically to establish whether; internet Banking, Mobile Banking and ATM has significant positive effect on deposit money Bank customers’ loyalty retention. 255 respondents made up staff and customers of First Bank of Nigeria Plc and Access Bank parti...
Proliferation of hotels in different states of Nigeria, Enugu State inclusive poses a great challenge to the hotel owners and Managers in their quest to attract guests. This study is prompted to establish the determinants of guests preference for hotels in Enugu State. Hotelsfor the study were selected from the three senatorial zones of Enugu State for the study. Staff and guests of the selected hotels made up the respondents. The sample size of the study was 312. The study adopted survey des...
The paper is about the utilization of SWOT Analysis in boosting Marketing efforts. Many companies fail to revisit their SWOT analysis while in action therefore the paper tries to guide them on how they can simply use the SWOT analysis to boost their Marketing. This goes by combining the 4Ps of Marketing mix.