ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1.To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2.To determine the Impact of promotional strategies on customers patronage of Globa-Com in Enugu Metropolis. For additional information extensive literature review was conducted, researcher reviewed text books, journals m...
ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came from text books, magazines, newspapers and journals. The research instrument used in gathering the data was the questionnaire, in Enugu Metropolis out of the 200 consumers of NBL Plc brands of Effective Brandin on the Enugu Metropoli...
ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. •To determine the impact of personal selling on increasing the sales volume of Emenite. •To what extent selling impacts on the profit of...
ABSTRACTHigh productivity is the pursuit if every public corporation. To allow for this, it is therefore necessary that the organization should tackle all the problems that could hinder the objective, purpose, growth and target for which the organization was established. This project therefore, is undertaken to give actual background on the problems that affect secretaries on their jobs, their prospects, the need to tackle these problems and the effect of these problems on secretarial produ...
ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level of staff and student relationship in the institution. To determine the impact of public relations on eh students patronage on the institution (...
ABSTRACT The prudential guidelines for licensed banks which are based on globa banking standards, imposed far-reaching requirements in the classification of risk assets and provision for bad and doubtful debts. Since its introduction in November 1990 the implementation of the guidelines has had a profound impact on the operations of banks.In this project, the researcher has succeeded in identifying the features of the prudential guidelines as well as its impact on published financial stateme...
INTRODUCTION Insurance has been defined as an economic device whereby the risk of people and economic enterprises are transferred from an individual to a group. In the process, the individual pay’s a fee known as the premium to the group for the assumption of risk. In the evidence of the contract of risk assumption, the group issued a document known as the insurance policy to the individual. TABLE OF CONTENTS Cover page Title page Approval page Dedication Acknowledgement Table of ...
INTRODUCTION As the need for development in every part of a sovereign nation arose, it became important a device a means through which the source of development will reach to every part in question TABLE OF CONTENT I TITLE PAGE II APPROVAL PAGE III DEDICATION IV ACKNWOLEGEMENT CHAPTER ONE 1.0INTRODUCTION 1.2BACKGROUND OF THE STUDY 1.3STATEMENT OF PROBLEM 1.4PURPOSE OF THE STUDY 1.5SIGNIFICANCE OF THE STUDY 1.6DEFINITION OF TERMS ...
ABSTRACT The Role of Central Bank of Nigeria in Agricultural Finance Development, Problems and Prospects.The topic provide for conceptual frame work of the role played by the CBN in the development of Agricultural sector of the Nigeria economy as its primary purpose. Its secondary purpose is to assess the policies and program of CBN to the development of Agricultural Finance.Data was collected from both primary and secondary sources. In the primary source I interviewed some farmers, official...
ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country.Therefore, innovation, dynamism and efficiency vis-à-vis marketing are necessar...
ABSTRACT The research study conducted on this topic “Division of labour and specialization, a tool of industrial growth and development” was extensively done to include all the works and of it that could be sued to achieve industrial growth and development in any industry. Indeed, for a firm, government establishment to grow, there is need to master the use and application of division of labour and specialization since no man is an Island, there exist division off labour in our homes, of...
ABSTRACT The research on the account for the low productivity in Public Corporations in Nigeria with reference to National Electric Power Authority (NEPA) Enugu Zonal Office is aimed at determining hold best to improve the productivity of Nigerian Public Corporations.In conducting the research, information were sourced from many places as well as reviewing of related literatures. Questionnaires were also conducted for proper collection of data for the research and other forms of data collec...
ABSTRACT Increased advancement in industrialization, engineering and general commerce has thrown a great challenge to managers. There is increased competitions, and the survival of any company lies on the ability of the managers to apply the scare resources efficiently.Efficient management of resources call for proper control of inventory and revenue therefore, effective system of costing and good pricing policy are central and pre-requisite for the survival and growth of any organization in...
ABSTRACT Budget and budgetary control as a tool for effective decision and planning in ministries and parastatals.The researcher is prompted into choosing this due to the peculiar nature of the topic budgetary control in ministries and parastatals. In this project work the definition of budget is being known as a techniques their task of planning, coordinating, directing and control in an organization. For a government ministries to achieve their aims budget must be enlisted in Agenda. �...
ABSTRACT This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study . Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death. The research evaluated the effectiveness and efficient use of marketing communication tools in modifying couples attitude towards adoption of family planning concept. ...