ABSTRACT This project work was an attempt to investigate the impact of marketing mix in the accomplishment of organization objectives. The main objectives were: to identify the impact of marketing mix in the organization. To identify the different approaches used by organization to implement marketing mix. To identify how the management of Unilever Brother Plc should ensure that good strategies should get in plan. Based on the objectives of the study, research questions were formulated. The...
ABSTRACT This research investigation is focused on the “impact of cost control and cost reduction in manufacturing firms” using Nigeria breweries plc as the case study. Cost control and cost reduction are techniques in management accounting which are employed in the reduction and control of total production cost in a manufacturing firm. Examples of theses methods are economic order quantity (EOQ), variance analysis, budgeting etc. The primary objectives of any firm is to maximize its pr...
INTRODUCTION An examination corporate image management has led to the rise of stakeholder management in a complex market environment in the Nigeria, United States, Europe and Asian regions. Today’s corporations have paid substantial attention to the three key concepts, corporate reputation (CR), corporate image management , and stakeholder relations (SR) (Argenti and Barnes, 2009; Argenti and Druckenmiller, 2004; Riel and Fombrun, 2007). By having a unique identity of the organization, the ...
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and various non-recurrent selling effort not in the ordinary routine. The essence of this project w...
ABSTRACT The level of labour force being consumed determines the progress of any given society. This is because it leads to a reduction in criminal acts and non-wastage of manpower, therefore, unemployment becomes a very crucial issue requiring great attention. In Nigeria, the story is the same, the establishment of small scale business is very vital for the solving of unemployment problem. This research work focuses on solving unemployment problem through the establishment of small scale ind...
ABSTRACT This study was carried out to determine and assess challenges of cooperative extension service in Neni; causes and prospects (a case study of selected cooperative societies in Neni Anaocha L.G.A 2012-2013). In the cause of this study, questionnaires were administered and review of existing literature in field was also carried out. In the findings, it shows that so many cooperatives in Neni Anaocha has challenges and causes in cooperative extension service. In pursuance of this object...
ABSTRACT This research centered on ‘the effect of motivation on employee performance in the communication industry (A case study of MTN Enugu State Branch). The study set out to accomplish the following objectives: to determine the impact of motivation on workers performance in MTN, to examine the motivational techniques applied by MTN management to enhance the productivity and service of its employees, to determine the effectiveness of such motivational techniques on employee performan...
ABSTRACT In all organization, productivity is beckoned on the design of the incentive variation given to workers and management. There are different types of incentives that could motivate people to work to their optimal level and when these incentives are not there, their productivity will greatly be affected. Therefore, the researcher from his findings made this recommendation that monetary incentives should adopted other than other types of incentives for effective performance in an orga...
ABSTRACT This study is aimed at finding out the determinants of savings in a deregulated economy. The Nigerian experience (1980-2010). The following hypothesis was formulated to guide the study. Ho: Interest rate has no significant impact on national savings in deregulated economy of Nigeria. Ho: inflation rate has no significant impact on national savings in deregulated economy of Nigeria. Ho: Exchange rate has no significant impact on national savings in deregulated economy of Nigeria. ...
ABSTRACT Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location, buying attitudes, any of these variables stand as a basis of segmenting a market. Segmentation is a marketing terminology used in the marketing field and is of great importance for any product that dreams of passing through the preliminary growth stage to the maturity stage in the product li...
ABSTRACT Corporations are facing increasing pressures to be accountable and transparent, and to disclose a wide variety of information about activities, including their sustainability. Sustainability is an emotionally-charged topic and its meaning may differ between individuals and corporations. For the purposes of this project, I define sustainability reporting as the communications which corporations make concerning their corporate social-responsibility (CSR) activities, including social an...
ABSTRACT This research work on "Stock Management In The Hotel Industry" is intended to introduce the readers to the effective means of avoiding waste in their establishment and in order to avoid running under stock. An objective looks at stock management in the hotel, the activities involved in controlling stock, and roles of the stock keeper at both hotel and other firms. However, this work is arranged into five (5) chapters Chapter one (1) which is the introduction focuses on the background...
INTRODUCTION Organization both profit and non profit oriented need funds (financial assets) for the numerous operations. That is why all organization irrespective of the legal forms, device a means their day-to-day operations. The fund sourced are not normally kept idle by the organization rather they are either being invested to generate future profit or consumed immediately to achieve the origination day to day goals hence the word “source and application of fund in accommodating prof...
ABSTRACT The level of labour force being consumed determines the progress of any given society. This is because it leads to a reduction in criminal acts and non-wastage of manpower, therefore, unemployment becomes a very crucial issue requiring great attention. In Nigeria, the story is the same, the establishment of small scale business is very vital for the solving of unemployment problem. This research work focuses on solving unemployment problem through the establishment of small scale ind...
ABSTRACT From the time of creation till date, expect in the recent time, whom have been seen generally especially by the male folk as second-class citizens, more especially in the less developed countries. This has led to various misconceptions and bickering between the male and female group despite all efforts of women towards the development of there various communities. Even when it is obvious that women are taking the lead and vigorously help the spouses in executing various developmenta...